Director of Performance Marketing - Anvil Marketing

Director of Performance Marketing

About Us

Anvil Marketing Co is a full-service branding and digital marketing agency for luxury, high-end brands. We help our clients connect with their audiences by forging relationships and cultivating intentional experiences. Our work is strategy driven, creatively charged, and consistently on fire.

Who are we looking for?

You are the perfect blend of creativity and analytical problem-solving. You're highly skilled in creating strategy-focused, data-driven campaigns while working collaboratively with teammates and clients to execute campaigns that increase brand awareness and impact. You're excellent at developing copy that connects with audiences and drives engagement. You're hyper-organized, highly adaptable, and have an uncanny ability to pivot quickly and gracefully as needed when given multiple priorities. As a core member of the Anvil team, you have a grow or go mindset, welcoming feedback and direction from teammates and clients. You are quick on your feet and can work on-the-fly in client meetings and think tanks. You welcome feedback, absorbing it quickly and efficiently translating it into focused solutions. You understand the luxury language and how to provide quality in both the finished product and client experience.

What You'll Be Doing

• Oversee the implementation of a cohesive content marketing strategy across various communication channels.
• Work collaboratively with the creative and digital teams to develop and implement content for client blogs, email marketing, and general copy.
• Lead the planning, set up, and optimization of paid media campaigns, including keyword research, audience targeting, ad copywriting, and budget allocation.
• Work closely with the Sr. Director of Web Development to design and implement comprehensive SEO strategies.
• Implement tracking and attribution methodologies to accurately measure the impact of paid media campaigns on client revenue and ROI.
• Monitor campaign performance metrics and KPIs to identify trends, insights, and optimization opportunities, and provide strategic recommendations for improvement and growth.
• Identify reporting metrics and create dashboards and reporting methods to effectively communicate performance
• Execute and manage multiple campaigns including paid advertising on web and social platforms, SEO content, and email marketing, optimizing for performance and budget to meet campaign goals.

Qualifications

• Bachelors Degree in Marketing or a related field
• 5+ years of digital, content, or performance marketing experience
• Demonstrable experience leading and managing SEO/SEM, social media, CRM, email marketing, and digital ad campaigns
• Substantial experience in paid media management, with a proven track record of driving results and achieving business objectives.
• Highly creative with experience in identifying target audiences, devising digital campaigns that engage, inform, and motivate
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication
• Creative/editorial copywriting preferred
• Forward thinking and highly collaborative
• Asana experience a plus
• Must love dogs (seriously.)

Schedule:

• Monday - Thursday, 8 am - 5 pm
• Friday, 8 am - 3 pm

Ability to commute/relocate:

• Greenville, SC (West Village): Reliably commute or planning to relocate before starting work (Required)

Work Location: On-site (Hybrid schedule may be a possibility upon discussion)