Director of Healthcare Marketing - Confluent Health

Access PT is currently looking for a Marketing Director!

We're a dynamic speech, physical, and occupational therapy practice with over 60 locations in 4 states - and we're growing fast! Our goal is to help patients to move better, feel better, and live better! Your role as Marketing Director is instrumental to our success. The Marketing Director will direct the development of marketing plans, campaigns and activities for the organization. 

Why Work Here?

At Access PT, a member of the Confluent Health family of physical and occupational therapy companies, we empower our patients to move better, feel better, and live better every day. At Access PT, you can expect a collaborative environment where you can learn, grow, and succeed. Mostly, we have fun in the process!

As a full-time employee at Access PT, you can enjoy these benefits:

We want you to grow:

• 401(k) Retirement Savings Plan - 100% match after 1 year (up to 4%)
• Medical, Dental, and Vision Insurance
• Health Saving Account (HSA) – match dollar for dollar each pay date (annual max)
• Flexible Spending Account (FSA)
• Life insurance, short- and long-term disability/accident insurance, and critical illness insurance
• PTO Days + 7 Holidays

We want you to learn and succeed:

• Training and career development
• Leadership training and development
• Network partnerships with top health systems in the region
• Employee Recognition Program

We want to support you:

• Employee Assistance Program
• Financial assistance for catastrophic life events (Confluent Health Employee Foundation)
• 10% childcare tuition discount at Kindercare Childcare Centers    
• Maternity and paternity benefits
• New parent perks

You can learn more about us and our mission here:  www.accessphysicaltherapywellness.com

Job Position: Marketing Director

Job Location: Westchester County, NY

Job Type: Full - Time (Monday through Friday)

Job Responsibilities / Functions

Job Responsibilities / Functions

Physician Marketing and Relations
▪ Direct, develop, and improve relationships with targeted physicians and other clinical referral sources.
▪ Complete thirty-two direct physician contacts per week.
▪ Maintain ongoing physician referral information in Salesforce.
▪ Manage the development of the company’s marketing program and representatives.
▪ Assess existing and potential markets for growth opportunities.
▪ Coordination of collateral development, promotional activities, and strategy development.
▪ Monitor company advertising and promotional planning.
▪ Coordinate with various staff within the company to ensure customer requests are handled appropriately and promptly.

Brand Awareness
▪ Develop strategies and perform market research for new local business opportunities through advertising, partnerships, affiliations, and sponsorships.
▪ Ensure marketing communications are coordinated, including developing and distributing marketing collaterals.
▪ Hold professional memberships, including the Chamber of Commerce, Workers Compensation Institute, Business Networking groups, Society of HR Managers, Rotary Club, etc.
▪ Direct the news/social media activities and publicity efforts. Develop relationships with the media when appropriate. Provide staff training to ensure professional presentation with media interviews and increase the publicity and visibility of staff, services, and locations.
▪ Assist in the development of logo and image enhancement and preservation of the corporate identity.
▪ Work closely with the Clinic Directors in planning and organizing community special events.

Planning and Training

▪ Create a quarterly marketing plan outlining budget, collaterals, relationship development, community image, and amaZing service.
▪ Provide regular updates on company-wide marketing activity and track demographic data to support marketing initiatives.
▪ Manage a marketing budget, utilizing the most cost-effective promotion opportunities.
▪ Provide marketing training for Liaison, Clinic Directors, and designated clinical staff.
▪ Summarize data and facilitate monthly marketing/clinical director AFT calls.
▪ Generate a consistent routing schedule to meet the needs of both internal and external customers.
▪ Maintain an updated database of referral sources in Salesforce.

Employer/Payer Marketing and Relations
▪ Direct, develop, and improve relationships with targeted contacts as appropriate.
▪ Identify needs, concerns, and potential opportunities among this audience.

Team Management (If Applicable)
▪ Directly supervise the marketing liaison team.
▪ Recruit, hire, and onboard new hire liaisons as needed.
▪ Perform annual performance reviews of marketing team representatives.
▪ Execute efficient, effective territory assignments assuring optimal engagement between liaisons and referral sources.
▪ Uses appropriate systems to manage time and planning duties.
▪ Implement current management practices to assure employee productivity and morale.
▪ Compute marketing team bonus reports for approval.

Education Bachelor’s degree in business or marketing or clinical degree with sales/marketing experience.

Experience
5 years’ experience in healthcare marketing and sales.

Competencies:
An individual should demonstrate the following competencies to successfully perform this position's duties.
▪ Leadership: Ability to lead people with strong interpersonal skills, good judgment, and capable of communicating with individuals.
▪ Problem Solving: Ability to work individually and exercise problem analysis and resolution.
▪ Planning and Organization: Ability to organize and manage multiple priorities.
▪ Vision: Ability to think ahead and plan for future growth through strategic planning and market research.
▪ Strong customer support orientation for both internal and external customers.
▪ Communication/Presentation: Strong interpersonal skills in relating and presenting.

Skills & Knowledge
▪ Must be self-motivated and driven to succeed. Excellent at relationship building and follow through. An outgoing personality is necessary.
▪ Previous experience with healthcare sales is necessary. This is not an entry-level position.
▪ Excellent multi-tasker in a fast-paced event management environment and self-motivated.
▪ Management skills to successfully perform the planning, directing, reporting, and administrative responsibilities of this position.
▪ Knowledge of the physical therapy industry and industry-related trends and forecasts.
▪ Demonstrated ability to manage and supervise a staff team.
▪ Understand how to develop and implement business strategies.
▪ Up to date on current trends in physician relationships and referral development.
▪ Excellent interpersonal and communication skills, including writing, proofreading, and public speaking.
▪ Excellent organizational skills and experience with events.
▪ Proven ability to collaborate with different constituencies and manage tasks to ensure deadlines are met.
▪ AmaZing! customer service ethic and high expectations for quality.
▪ Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel, and PowerPoint.
▪ Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.
▪ Perform other work-related duties as assigned.

Physical Demands:
▪ Manual dexterity is needed for using a computer keyboard.
▪ Regularly required to talk and hear.
▪ Must be able to drive
▪ Occasionally required to lift and carry 25 pounds.
▪ Must possess a valid driver's license.
▪ Must have a personal vehicle to perform job duties.

Salary Description

$100k - $110k per year 

Access PT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Access PT complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.