Director Of Marketing - Vantage at Wakefield

Come Join Our Amazing Team!

We are seeking talented Director of Marketing  to join our dynamic team atVantage Care, LLC! As we continue to grow and expand, we are looking for passionate and skilled professionals who are eager to make a meaningful impact!

Job Summary

The Director of Marketing is responsible for developing and implementing strategic marketing and community engagement initiatives to enhance the facility's visibility, reputation, and market share. This role involves creating and managing marketing campaigns, fostering relationships with community partners, and ensuring the facility’s services are well-promoted to prospective residents and their families.

Key Responsibilities

• Develop and execute comprehensive marketing plans to drive occupancy and enhance the facility’s brand presence.
• Analyze market trends and competitor activities to inform strategy and adjust plans as needed.
• Set and achieve marketing and community relations goals in alignment with the facility’s overall objectives.
• Coordinate and execute events, open houses, and promotional activities to attract potential residents and their families.
• Build and maintain strong relationships with local businesses, healthcare providers, and community organizations.
• Represent the facility at community events, health fairs, and networking opportunities to enhance community presence.
• Develop partnerships and sponsorships that benefit the facility and its residents.
• Manage internal communication strategies to keep staff informed and engaged with marketing and community initiatives.
• Monitor and analyze the effectiveness of marketing campaigns and community relations activities using metrics and feedback.
• Prepare regular reports on marketing performance, community engagement, and other relevant metrics for senior management.
• Develop and manage the marketing and community relations budget, ensuring cost-effective use of resources.
• Track expenditures and ensure that all marketing activities are within budget.

Qualifications

• Skills and Abilities:
• Strong understanding of marketing principles and public relations.
• Excellent verbal and written communication skills, with the ability to create compelling content and presentations.
• Proficiency in Microsoft Office Suite and familiarity with marketing software and tools (e.g., CRM systems, social media platforms).

• Personal Attributes:
• High level of professionalism and discretion.
• Creative thinker with a proactive approach to problem-solving.
• Strong organizational skills and attention to detail.

Work Environment

• May involve occasional evening or weekend work to accommodate events and meetings.

Vantage Health Care  is an equal employment opportunity employer. All employment decisions are based on merit, qualifications, and competence and not influenced or affected by race, color, religion, age, gender, national origin, ancestry, marital status, military status, veterans’ status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local law.