Director of Marketing - Vermont Creamery - Land O'Lakes Inc.

SUMMARY

Under the direction of the Gener al Manager , the Director of Marketing develops and executes strategic marketing initiatives to deliver business, brand and product objectives in alignment with b rand positioning and mission . Areas of responsibility include: consumer, customer and shopper marketing strategy and program development , agency management, creative direction , managing communications activity including digital/social, events, brand partnerships and PR , and all aspects of marketing organization leadership, team development and budget management . This position plays a key role in helping form strategy and in launching new products.

The Director of Marketing is a member of the Vermont Creamery Leadership Team and participates in business-level strategic planning and leadership.

E SSENTIAL DUTIES AND RESPONSI BILITIES (Other duties as assigned):

Business Leadership

• Participate in b usiness -level s trategic planning . Demonstrate commitment and accountability to financial and brand goals.
  
• Provide business-wide expertise in areas of responsibility.
  
• Participate in bi-weekly Business Review Meetings, quarterly retreats and annual strategic planning processes.
  
• Proactively diagnose business opportunities/threats and recommend appropriate actions .
  

Marketing & Sales Strategy and Programs

• Develop, own and evolve annual marketing objectives , strategies and execution based business and brand objectives .
  
• Interpret sales, category and competitive data and create effective tools and strategies to support business and marketing goals.
  
• Alongside sales leadership, craft national, regional and customer and shopper marketing programs to drive brand awareness and product velocity
  
• Research and implement best-in-class marketing practices to grow program effectiveness and revenue.
  
• Manage marketing budget and provide financial analysis on key spend and campaign returns .
  
• Collaborate with cross-functional teams at Vermont Creamery and Land O Lakes .
  

Campaign Management & Communication

• Manage relationship with full-service agency partner.
  
• Manage development and execution of effective integrated marketing campaigns and programs including measurement, ROI analysis and results reporting.
  
• In partnership with agency partners , build annual media plans that will deliver against brand and business objectives .
  
• Effectively leverage digital & social channels to drive brand awareness, engagement and revenue.
  
• Lead efforts in new product developments positioning, and consumers engagement and launch strategy .
  
• Lead creative team in production of all brand messages, coll ateral, packaging and video/photographic content. Ensure brand standards are met at every touchpoint.
  
• Enhance and protect the reputation of the business through Public Relations , influencer-based approaches , people, product and mission messaging .
  
• Enhance brand by fostering key partnerships with brands, organizations , events, i nfluencers, and retailers.
  
• Manage and attend key consumer and trade events .
  

Marketing Administration

• Plan and administer marketing budget and staffing resources in alignment with brand and business objectives .
  
• Provide departmental leadership by delivering direction, goal setting, communication, e ncouragement, and evaluation of results.
  
• Trains in new skills/tasks and coaches toward attaining proficiency , higher skill level and professional development.
  
• Foster culture of entrepreneurship, agility, creativity, collaboration, and appreciation .
  

Experience /Skills Required :

• 5 + years of CPG marketing experience , preferably with food / beverage . Dairy / cheese a plus .
  
• Experience leading marketing team for a minimum of 2 years .
  
• B achelor degree in marketing, business or related field . MBA or Master a plus.
  
• Experience developing strategy and implementing specific marketing plans . supporting brand , products , profit and mission business goals .
  
• Experience in fast growing brand gaining national footprint through retail distribution expansion and product innovation launches .
  
• Must be familiar with several channels of distribution, including conventional and natural retail , foodservice and club.
  
• Solid analytical skills and ability to translate data into fact-based decision making to support strategic planning and marketing program implementation .
  
• Financial understanding of P&L .
  
• New product and platform launch expertise.
  
• Experience with managing marketing agencies , creative agencies , s hopper and customer programs.
  
• Strategic thought leader to company leadership .
  
• Experience developing and maintaining a marketing budget, prioritizing activities towards goal achievement .
  

Personal Attributes :

• Strong p assion for specialty food products and mission - le d brands .
  
• Proactive self- starter; with sense of urgency and can - do mindset .
  

• Quick learn er , agile and willing to handle a rapidly changing environment in an evolving business .
  
• Strong written and oral communication skills .
  
• Collaborative , t eam bui lder .
  
• Ni m ble with a bility to balance creative work and efficient resource allocatio n .
  
• Able to think strategically , execute tactically and wrap butter i f needed .
  

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About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.