Director of Marketing - Start-up - Intuitive Technology Group

Director of Marketing (Contract-to-Hire)

Location:  Onsite 5 days a week in Edina, MN

Exciting opportunity alert! Intuitive is seeking a dynamic Director of Marketing for a client in the innovative health tech sector. This role is perfect for someone with an entrepreneurial spirit who thrives in a start-up environment and is ready to roll up their sleeves to drive growth and brand visibility.

About the Role

As the Director of Marketing, you will play a pivotal role in shaping the marketing strategy and executing initiatives that elevate the brand of a connected device designed to provide peace of mind for caregivers. This is not just a leadership position; it’s an opportunity to be hands-on, guiding the company through its exciting growth phase while developing and implementing innovative marketing strategies.

Key Responsibilities

• Develop and Execute Marketing Strategies: Craft compelling brand narratives and marketing strategies that resonate with target audiences across digital, mobile, PR, and social media channels.
• Lead Brand Growth: Establish the vision for marketing, enhancing capabilities across all channels to maximize customer engagement and loyalty.
• Collaborate Across Teams: Work closely with product development to enhance offerings and ensure alignment between marketing initiatives and product features.
• Drive Customer-Centric Initiatives: Implement strategies based on deep market insights and consumer needs to capitalize on emerging trends.
• Analyze Performance Metrics: Provide actionable insights through rigorous analysis of campaign performance, making data-driven decisions to optimize marketing efforts.
• Manage Budgets: Oversee the marketing budget, ensuring effective allocation of resources to achieve financial objectives.

Qualifications

• Experience: 10+ years in marketing or brand management, with a strong preference for candidates with startup or agency experience.
• Education: Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree preferred.
• Digital Marketing Expertise: Proven track record in developing successful digital marketing campaigns and familiarity with mobile app marketing strategies.
• Leadership Skills: Ability to build and lead high-performing teams while fostering a culture of collaboration and innovation.
• Analytical Mindset: Strong analytical skills to translate data into actionable insights that drive growth.

Why Join Us?

• Impactful Work: Your contributions will directly influence how caregivers utilize connected technology for peace of mind.
• Start-Up Culture: Be part of a fast-paced environment where creativity and strategic thinking are encouraged.
• Career Growth: As the company expands, so will your opportunities for professional development.

If you're ready to take on this exciting challenge and help shape the future of caregiving technology, we want to hear from you! Apply now through Intuitive's recruitment partnership and be part of something transformative. Let's make a difference together!