Director of Marketing Planning and Operations - Veralto

Imagine a world where everyone has access to clean water, safe food and medicines, and trusted essential goods. That is the tomorrow Veralto is creating today.
Veralto is a $4.8B global leader in essential technology solutions.
Our industry-leading companies are building on a long-established legacy of innovation and customer trust to create a safer, cleaner, more vibrant future.
Veralto’s Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS—help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans.
And our Product Quality and Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world’s food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day.Veralto is headquartered in Waltham, Massachusetts, with 300+ locations worldwide.
Our global team of 16,000 associates is guided by the Veralto Enterprise System and united by a powerful purpose: Safeguarding the World’s Most Vital Resources.WHO WE ARE: About PantonePantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design.
Pantone Standards feature digital and physical color specification and workflow tools, such as Pantone Connect.
The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.
Pantone Licensing helps brands differentiate their products and attract new audiences.
Pantone Lifestyle brings color and design together across apparel, home, and accessories.
Learn more at and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.WITHIN YOUR TEAMAs Director of Marketing Planning and Operations at Pantone, you will leverage your marketing expertise and work closely with the Product Marketing and Product Management teams to to develop and implement marketing strategies that would help Pantone reach its strategic business objectives.   You will be a hands-on and involved marketing leader, exhibiting a high level of leadership in communication, emotional intelligence, and a strong business-driving, yet servant-leader mindset, with extensive marketing expertise as you manage a team and influence other cross-functional leaders and team members.  You will be responsible for developing and executing integrated marketing plans that generate demand for Pantone products and services, enhance brand awareness and engagement while safeguarding our beloved brand, and deepen our understanding and relationships with our customers.  You are analytical, and you take a data driven, results-oriented approach to decision-making. This position is responsible for (1) working with product teams to understand target audience and create integrated marketing plan with measurable performance metrics that would drive toward company goals, (2) managing a team of channel owners and content creators to execute strategies to drive demand generation that fuels both short-term and sustainable long-term growth, (3) own project management process and day-to-day operations to ensure campaigns and deliverables are completed on-time and at desired quality, and (4) own performance tracking process and manage team to build reports, analyze results, and communicate findings to help Company to continue to improve, and (5) support budgeting recommendation and allocation of resources for marketing activities.THIS JOB IS A UNIQUE OPPORTUNITY TO: WITHIN YOUR ROLE, YOU WILL:Be a key contributor to the development of marketing strategies and tactics to drive market demand growth for Pantone’s portfolio of solutions.
Develop cohesive and integrated marketing efforts that drive results and drive cross-functional global teams to ensure proper implementation.Oversee team to manage marketing project tasks and maintain excellent organization and coordination among the cross-functional team.
Ensure campaigns are delivered on-time, while communicating any changes or delays that may affect related processes.Support product marketing and product management teams to develop a robust marketing calendar with compelling, impactful, and brand consistent campaigns that are resonant with target audiences.Oversee the team responsible for monitoring and analysing the performance of marketing campaigns.
Utilize data and insights to assess effectiveness, pinpoint areas for ongoing improvement, and support data-driven decision-making.
Collaborate closely with finance, web, sales operations, and data teams to create comprehensive dashboards and reporting frameworks that track the success of marketing efforts and ensure they align with business goals.
Deliver regular reports and recommendations to the Pantone President and internal stakeholders.Work closely with Finance and the President to gain approval for the marketing budget required to deliver effective and cost-efficient marketing campaigns.Manage team of channel owners and content creators (inhouse and/or external) to execute on marketing deliverables.
Ensure the function consistently delivers on schedule and of desired quality.Promote continuous cross-departmental collaboration and be an excellent communicator to ensure 360 alignment on critical business decisions and status and results of projects.Adopt an ownership mentality, continuously identify improvement areas, and inspire the team to enhance customer experience and business outcomes.Stay current with the latest marketing trends and technologies and provide thought leadership to the organization.YOUR EDUCATION AND BACKGROUND EXPERIENCE WILL INCLUDE: At least 10 years of marketing experience required with management and leadership experience.Bachelor’s degree in Business, Marketing, or related degree.
Advanced degree and/or MBA is highly preferred.Extensive experience in developing and managing strategic and integrated marketing plansExperience managing marketing resources to deliver results in a cost-conscious way and proving ROI.Experience in tracking, monitoring, analyzing, and reporting marketing campaign performance with ideas on how to drive continuous improvementExperience in digital transformation a plusWE ARE LOOKING FOR A PROFESSIONAL WHO:Is a self-starter that is motivated, passionate, and results-focusedHas proven ability to lead, recruit, train and retain a high-performance marketing teamIs an experienced manager with strong eye for business and willingness to jump in to work side-by-side with the team to get things doneAbility to stay focused on critical projects and drive to completion and possess exceptional project and time management and communication skills. Has proven team development, management and leadership skills, including the ability to drive consensus among executive stakeholders and translate that into action.Is highly comfortable with fast-paced and matrixed environments with ability to articulate complex marketing concepts and strategies to gain buy-in across diverse stakeholders.Is highly responsive, detail-oriented and well organized with ability to effectively manage multiple competing priorities in a dynamic environment. Has the ability to address escalations and resolve problems based on a data-driven approach, as well as listening and understanding of stakeholder needsThe salary range for this role is $145,000 - $180,000.
This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting.
We may ultimately pay more or less than the posted range.
This range may be modified in the future. This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable.
The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.OUR BENEFITS:We offer you an employee bonus based on business success as well as annual salary review Accident insurance and preventive healthcare (medical, dental, and visual) on day 1Training and development opportunities401(k) savings planTuition reimbursement from Day 1Attractive employee referral programPaid maternity & paternity payEmployee events, sports, and social clubsVeralto Wellbeing Program, with rewardsEmployee Assistance Program (legal, financial, and counseling resources)You can find detailed information at .OUR OFFER: You will be part of a dynamic team in which there is a high focus on delivering results and continuous improvement, but also where having fun and teamwork is very important.
It's a fast-paced environment, a consultative role, where you will get to partner with people to achieve their strategic business goals.
You will work in a leading global company, with a manager who cares about you, your strengths and will help you to develop the best possible version of yourself.
At Veralto, your potential is amplified.
Our culture of continuous improvement defines who we are, drives our success, and translates to a career without limits for our team of 16,000 intellectually curious associates.  Listen to our voices: .US ONLY: The below range reflects the range of possible compensation for this role at the time of this posting.
We may ultimately pay more or less than the posted range.
This range may be modified in the future.
An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
The compensation range for this role is $145,000 - $180,000 USD per year. This job is also eligible for Incentive Pay.We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable.
The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation.
You will not be penalized for redacting or removing this information.Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.The EEO posters are available here.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Please contact us at to request accommodation.Unsolicited AssistanceWe do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings.
All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies.
No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.Job SummaryJob number: R10257377Date posted : 2024-11-05Profession: Marketing & CommunicationsEmployment type: Full time