Director of Marketing - Rockefeller Capital Management

About Rockefeller Capital Management:

Rockefeller Capital Management was established in 2018 as a leading independent financial advisory services firm. Originally founded in 1882 as the family office of John D. Rockefeller, the Firm has evolved to offer strategic advice to ultra- and high-net-worth individuals and families, institutions, and corporations from offices in 30 markets throughout the United States, as well as an office in London. The Firm oversees $133 billion in client assets as of March 31, 2024.

Position:

Reporting to Rockefeller Capital Management’s Chief Marketing Officer, the Director of Marketing for Rockefeller Capital Management (RCM) will assume a strategic yet hands-on role working closely with key partners across the firm to drive alignment around the messaging and go-to-market plans for a variety of initiatives. This role is expected to ideate and execute high impact regional marketing plans that reinforce Rockefeller as a leading wealth manager to drive business growth.

We are looking for an exceptional marketer with well-rounded experience—an excellent storyteller that can drive an integrated marketing approach and possesses a data-driven mindset. Must be able to connect dots and think critically to identify and deliver segment-level marketing programs that drive engagement using multiple digital and offline channels including web, e-mail, social media, PR, events, search optimization, paid media, and sales collateral.

This role requires a candidate who can partner cross-functionally to help determine and prioritize amplify Rockefeller’s capabilities. Interested candidates must have wealth management marketing experience.

Responsibilities:

• Develop a strong understanding of Rockefeller’s offerings to effectively communicate in the market to various key audiences
• Develop integrated marketing plans to further develop awareness and growth
• Deploy an appropriate mix of digital-first marketing tactics to deliver consistent and sustained marketing messages that reach the target audience in each market
• Lead strategy for earned and paid media, speaking engagements and sponsorships
• Measure and report on the impact of marketing activities to maximize ROI. Understand the impact from marketing and contribute to budget optimization decisions
• Identify opportunities to develop digital content based on strategic priorities, metrics, market conditions, and input from stakeholders
• Drive social media efforts in partnership with RCM’s Head of Communications

Qualifications:

• Bachelor's degree required

• 7-10 years wealth management marketing experience – ideally focused on HNW/UHNW clients and the advisors who serve them

Skills:

• Deep understanding of the wealth management landscape, including the ability to translate technical/complex business topics into effective marketing content and collateral
• Excellent writing and editing skills
• Experience executing strategic campaigns end-to-end
• Strong digital mindset coupled with analytical, creative thinking and problem-solving skills
• Experience leading content creation across multiple formats - web, mobile, audio, video and social media channels
• Excellent project management skills
• Strong analytical skills
• Results-driven individual that seeks to achieve the objectives with timeliness and efficiency
• Constantly attentive to accuracy and thoroughness of information to ensure errors are minimized and quality work is delivered
• Proactive and independent in implementing work processes, ideas and solutions
• Understands the importance of teamwork and can work well in a team and/or across team

Compensation Range:

The anticipated base salary range for this role is $150,000 to $175,000. Base salary for the role will depend on several factors, including a candidate’s qualifications, skills, competencies, and experience, and may fall outside of the range shown. In addition, this role may be eligible for a discretionary bonus. Rockefeller Capital Management offers a comprehensive benefit package including health coverage, vacation time, paid leave, retirement plan, and more. Visit careers.rockco.com to learn more about additional opportunities and benefits offerings. ​

Disclosure:

Rockefeller & Co. LLC, Rockefeller Financial LLC, Rockefeller Trust Company, N.A., The Rockefeller Trust Company (Delaware), Rockefeller Financial Services, Inc. and all other subsidiaries of Rockefeller Capital Management L.P. (individually and collectively, “Rockefeller”) is an equal opportunity employer and does not discriminate on the basis of race, religion, sex, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, military or veteran status, marital or partnership status, caregiver status, legally recognized disability, or any other basis protected by applicable federal, state or local law (“protected characteristics”).

 

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