Director of Marketing | Moody Center - Oak View Group

Oak View Group:

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary:

Responsible forday-to-day oversight of all event-related marketing, promotions, and advertising functions designed to sell tickets toMoody Center non-team events. The position will also be involved in the venue’s social media, database, and digital marketing strategies. In addition, the position will actively participate in venue branding, community relations and publicity efforts in conjunction with other members of the marketing, sales, ticket and arena programming team. 

 

This role will pay a salary of $100,000 - $115,000 + bonus.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays)

 

This position will remain open until December 31, 2024.

About the Venue:

At Moody Center in Austin, Texas, we are building a championship organization that serves our fans, community, and business partners through world-class sports, entertainment, and experiences. We believe our employees are our greatest assets.  We strive to create a culture that empowers and inspires our employees to go above and beyond for our clients, patrons and community. We are looking for individuals who will embody our values of authenticity, transparency, hospitality, compassion, inclusivity, and excellence.

  

Moody Center is Austin’s new arena that gave the “Live Music Capital of the World” the world-class arena it deserves.  Moody Center is a premiere 15,000+ seat venue that hosts the biggest artists and acts on the planet. Designed specifically for concerts, the new arena is home to The University of Texas Women’s and Men’s basketball games, family shows, and other sporting and community events. Moody Center is the first of its kind in the industry with an unrivaled partnership between Oak View Group, Live Nation/C3 Presents, The University of Texas at Austin, and Minister of Culture, Matthew McConaughey. Moody Center has been recently named the Arena of the Year by Pollstar and by the Academy of Country Music. 

 

We want you to join our team and create the most electric entertainment experience in the nation. 

Visit www.moodycenteratx.com to learn more about our mission to be #BeATXcellent.  

 

For additional information and news, follow @moodycenteratx on Facebook, Instagram, Twitter, YouTube and Tik Tok.  

Responsibilities:

• Plan and execute effective marketing campaigns specific to each family show, concert, or event to maximize attendance and ticket revenue. This includes but is not limited to media planning-negotiating-buying, promotion implementation, publicity, database/ email marketing, social media strategy, trade media allocation, digital marketing, campaign budgeting and settlement preparation. 

• Effectively lead and manage full-time Marketing team members.Provide leadership to team including; developing, motivating, mentoring, managing performance, etc.  

• Monitor ticket sales, analytics and other touchpoints to regularly adjust marketing strategies in response to real-time data. 

• Work in conjunction with other members of Moody Center marketing team to effectively communicate and promote events through venue assets, event sponsorships, promotional partnerships, community efforts, media partners, trade partnerships and group marketing campaigns on a show-by-show basis. 

• Initiate, develop and maintain relationships with national and local promoters, record labels, touring personnel, and media partners.   

• Organize and communicate event marketing efforts and initiatives including but not limited to:marketing material (admats, digital assets, etc.) distribution, PR and media needs, and ticketing promotions. 

• Work closely with arena programming department on industry relationship building, client sales and marketing materials and event marketing research.  

• Manage campaigns and projects via project management platform. 

• Oversee venue marketing expenses. 

• Manage digital marketing team members responsible for: email marketing, managing email acquisition campaign, email design, campaign performance and optimization and ensure all industry policies and best practices are followed.   

• Manage digital marketing team members responsible for: social media initiatives, content creation and strategy on all social media platformsas well as posting show announcements, presales and on-sales in a timely manner.  

• Assist with the creation, management and activation of venue branding, marketing and communication initiatives including but not limited to departmental budgeting, annual marketing plan creation, community relations programming and internal/external venue publicity efforts. 

• Serve as on-site marketing department representative for designated events (e.g. duties may include media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.). 

• Other duties as assigned by management. 

Qualifications:

• Bachelor’s degree in an accredited university in: Sales, Marketing, Business Administration or Related Field, or equivalent work experience. 

• 7+ years of related work experience in a marketing role; minimum of 4+ years' experience working in an arena or major concert venue.  

• Experience effectively managing and leading a team to drive results and create team cohesion.  

• Ability to creativelysolve problems. Must have analytical skills and continual attention to marketing efforts that drive attention, engagement, and revenue. 

• Must have meticulous attention to detail. 

• Ability to effectively collaborate with departments across the organization including: Premium, Partnerships, Programming, Branding, Ticketing, etc.  

• Must be adaptable with the ability to work under pressure to meet tight deadlines.  

• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts, edit and proofread marketing material.  

• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously. 

• Must have creative abilities and ability to ideate and execute onunique marketing opportunities. 

• A high degree of personal integrity and consistently put the interests of the organization first. 

• Experience with large-scale events in a concert setting of a similar size (15,000 seats) is highly desirable.   

• Experience with: Adobe Photoshop, Illustrator, Salesforce, Asana, TM1, is preferred. 

  

Working Conditions: 

• Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights. 

• Must be able to work a flexible schedule inclusive of weekends, mornings, nights and holidays required. 

• Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building including inclines and stairs. 

Strengthened by our Differences. United to Make a Difference:

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer:

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.