Director of Marketing - Renesas Electronics

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

 Renesas is seeking a self-driven, motivated, and enthusiastic senior professional to join our High-Performance Computing (HPC) Microcontroller Business Development team. As the MCU Business Development Marketing Director for North America, you will lead the regional HPC MCU marketing team and drive business development efforts in the automotive segment. Your role will be crucial in positioning Renesas as a leader in key automotive applications by using your extensive product knowledge, application expertise, and business development skills. You will build strong customer relationships and work closely with OEMs, Tier 1 suppliers, and ecosystem partners, ensuring smooth internal collaboration.

Performance Objectives

In this role, a successful candidate will:

• Develop, initiate & implement the regional marketing & business strategy and engagement plan to enable the sales and BU teams achieve the profitable revenue growth.
• Responsible for regional product promotion strategy. Manage promotion activities at system solution and product levels.
• Implementing strategic initiatives and driving application discussions with relevant teams inside the organization.
• Collaborate with cross-functional teams to integrate marketing efforts with sales, product development, and other departments to effectively win designs
• Build strong relationships with key stakeholders, including R&D and purchasing, partners at OEMs, T1s, partners and industry influencers.
• Implement platform & solution selling at the target OEMs and Tier 1s. Work with Sales & FAE team to support and manage customers design cycle from prototyping to mass production.
• Achieve Renesas design-wins on focus products in target applications by positioning our value proposition at the Customers via design / specification influence or directed buys by OEMs to Tier 1s.
• Conduct market research and competitor analysis to identify growth opportunities and market trends.
• Define and develop region-required product collateral, competitive analysis, product roll out, and field training
• Lead and supervise the marketing team, providing guidance and support to drive HPC MCU business growth in NA
• Foster strong team culture based on accountability, execution of strategic targets and teamwork.

• BS, MS, or Ph.D. in Engineering or technical equivalent and a minimum of 2 years experience in the power management industry
• Understanding of power electronics, control theory, and Multi-phase DC/DC buck converter topology
• Automotive power background and understanding of AEC-Q1xx Qualification is a plus
• Programming skills using Labview or Python with Experience automating data collection
• Experience modeling power converter losses and/or experience in power semiconductor characterization.
• Proficiency with ckt simulation and PCB CAD tools
• Excellent lab based problem solving skills.  Ability to follow data to root cause

The expected annual pay range for this position is $156,000 - $234,000. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.