Director of Marketing - CTS Corporation

About Us:

We are committed to finding smart solutions that enable an intelligent and seamless world. Our success as a world-class leader in technology has evolved from humble beginnings. In 1896, the enterprising father and son team of A.J. and George A. Briggs partnered with S.A. Buffington, a Chicago lawyer, to establish Chicago Telephone Supply Company (later to become CTS).

Today, CTS is a leading designer and manufacturer of sensors, actuators, and electronic components for suppliers and original equipment manufacturers. We have over 20 locations in 12 countries and more than 3,500 employees. Our innovative sensing, connectivity, and motion solutions offer a diverse range of products across diversified end markets including transportation, medical, aerospace and defense, and industrial. We are at the forefront of supporting innovating life-changing technology, focusing on quality to keep people safe, healthy, and happy. 

Position Summary

CTS is looking for its next Director of Corporate Marketing. Are you ready to take the lead on the global marketing strategy for an innovative manufacturer focused on and positioned for growth? Look no further than this opportunity.

This role is perfect for a marketing expert who is passionate about product marketing, digital marketing, content creation, brand management, and internal messaging. As the lead marketer in a global team, the Marketing Director will not only plan, prioritize, and coordinate with their direct team of two but also guide them in creating new content that promotes CTS as a leader in their targeted markets. Your collaborative efforts will be instrumental in shaping the CTS story and brand standards.

As Marketing Director, you will be responsible for developing strategic marketing plans that include marketing communications, content creation, new product introduction, email marketing with Pardot, and internal employee messaging. You will track, analyze, and report on marketing campaigns to evaluate success, measure ROI, and determine best practices. You will ensure the newly launched CTS website has ongoing new technical content designed for SEO that drives leads to the sales teams.

This role will report to the Vice President of Corporate Development and Marketing and work closely with the sales and product management vice presidents across CTS’ business units. You will work cross-functionally with business leaders, project managers, engineers, and others as you assist in developing content by building strong internal and external relationships that drive positive business outcomes. CTS is a leading designer and manufacturer of complex, technical solutions spanning the Medical, Industrial, Aerospace/Defense and Transportation markets. Our Marketing Director will take the lead in translating these complex solutions into compelling commercial narratives.

Key Responsibilities

• Manage communication calendar and schedule by sharing and distributing product messages via email (Pardot), social (LinkedIn) and other sales channels to specific target segments.
• Lead content development plan by writing and editing materials, which include articles, presentations, white papers, videos and technical collateral by working with product management, engineers, and key stakeholders.
• Develop and implement a new SEO strategy to raise CTS product awareness.
• Leverage current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence target audiences to the desired action.
• Create and execute email marketing content from ideation to graphic development. Content will be focused on lead generation and prospect nurturing within Pardot and Salesforce.
• Own the social media calendar, including content ideas and graphic development. Represent the CTS brand and voice while collaborating with followers.
• Discover, consolidate, and communicate data; determine conclusions and problem-solve to improve external communications efforts and KPIs.
• Prepare reports on marketing efforts and adjust accordingly.
• Stay current on best practices and emerging trends in external communications.

Required Knowledge, Skills, and Abilities

• Excellent understanding of data segmentation and reporting within CRM and Marketing Automation software, Salesforce and/or Pardot preferred.
• Solid understanding of technical manufacturing and B2B marketing.
• Media analysis and basic computer knowledge and experience; ability to track, measure and report on results of various marketing functions to determine ROI.
• Experience in manufacturing organization preferred electronic components, advanced materials, automotive, aerospace, or similar.

Required Qualifications

• A bachelor’s degree in marketing, engineering, management, or a related field.
• MB preferred.
• 10+ years of experience in a marketing role, ideally including engineering or technical manufacturing organizations.

Competencies

• A demonstrated talent for high-quality writing and content development.
• Solid art directing skills, including feedback on graphics design, photography and videography.
• Expert knowledge with Google Analytics and SEO strategy.
• Ability to design and develop web-based content and pages.
• Self-starter, able to work independently with minimal oversight.
• Proficiency in Adobe Creative Suite, particularly InDesign and Photoshop to aide in the production of email marketing and social media content.
• Salesforce and Pardot experience is a plus.

Join Us

At CTS, one of the ways we recognize the value of our employees is through our comprehensive benefits program.  Highlights of our benefits program for full-time employees include:

• Health Benefits
• 401K
• Paid Time Off
• Holiday Pay
• Employee Assistance Program
• Paid Parental Leave
• Pet Insurance
• Tuition Reimbursement

The expected annual salary range for this position is $130-175K.

This position is eligible for a discretionary bonus with a target incentive of 15% of base salary.

Please note the salary information shown above is a general guideline only. CTS considers a variety of factors when setting base salary rates including, without limitation, a candidate’s skills, experience, and qualifications, as well as market and business considerations.

Ready to shape the future? Apply now to join a world leader in sensing and connectivity.

United States EEO Statement

CTS Corporation is an affirmative action/equal opportunity employer who complies with all applicable federal, state and local employment laws. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at CTS Corporation will be based on merit, qualifications, and abilities. It has been and shall continue to be both the official policy and the commitment of CTS Corporation to further equal employment opportunities for all persons regardless of, among other characteristics, race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran or status as a qualified individual with a disability, or any other characteristics protected by applicable Federal, State or Local law.

We fully comply with all applicable Department of Labor and EEOC rules, regulations, guidelines, and orders including but not limited to Executive Order 11246 and 41 C.F.R. §§ 60-1.4, 60-250.5(a), 60-300.5(a) and 60-741.5(a). The parties hereby incorporate the requirements of 41 C.F.R. §§ 60-1.4(a)(7), 29 C.F.R. Part 471, Appendix A to Subpart A, 41 C.F.R. § 60-300.5(a) and 41 C.F.R. § 60-741.5(a), if applicable. Except where prohibited by law, all offers of employment are contingent upon successfully passing a background check and drug screening.

ADA accommodation statement: If you require reasonable accommodation in the application process, call Human Resources at 630.577.8811. All other applications must be submitted online.

United States Additional Considerations

It is unlawful in all states where the Company operates, including Massachusetts, to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates applicable laws may be subject to criminal penalties and civil liability. The Company does not require a lie detector test as a condition of employment nor continued employment. 

Applicants must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the United States.

No agencies, please. We do not accept any unsolicited resumes and are not looking to engage an agency. We receive inquiries from agencies daily. Do not direct any inquiries or emails to hiring managers. It is not our standard practice to utilize agencies; we are a federal contractor and need to comply with the same process for all.

Global Privacy Policy

Click Here to Read CTS’ Privacy Policy https://www.ctscorp.com/privacy-policy/