Director of Marketing - Proficio

Proficio is an award-winning managed detection and response (MDR) services provider. We provide 24/7 security monitoring, investigation, alerting and response services to organizations in healthcare, financial services, manufacturing, retail and other industries. Take a video tour of our global network of 24/7 Security Operations Centers (SOCs).

Proficio has been highlighted in Gartner’s Market Guide for Managed Detection and Response Services for the last five consecutive years. MSSP Alert ranks Proficio among the top 250 global Managed Security Services Providers (MSSPs).

We have a track record of innovation. Proficio invented the concept of SOC-as-a-Service. We were the first MSSP to provide automated response services and are the only company in our space with a patent for cyber risk scoring and security posture gap analysis.

Our typical client is a medium to large-sized organization that lacks the in-house resources to address the challenges of a rapidly changing threat landscape. The difficulty of hiring and retaining cybersecurity professionals are widely understood. Our prospective clients are also challenged to effectively harness technology and build hardened processes that reduce the risk of security breaches.

While Proficio has developed a unified service delivery platform designed to meet the needs of the most demanding clients, what sets us apart is the quality and passion of our people. We believe the SOC of the Future will meld the creativity of human intelligence with the power of advanced technologies like AI.

Proficio’s commitment to developing and promoting our team members is unparalleled in our industry. Most of our senior managers were promoted from within.

 The Role:

We are seeking a Director of Marketing to manage brand development, sales support, lead generation, and partner adoption.  The Director will be charged with creating and building a long-term committed emotional connection with Proficio prospects, customers, strategic alliance partners, resellers, industry analysts, and employees.

 Organization Leadership:

• Strong partner to the VP of Sales, Product Development, and Proficio leadership team.
• Forward thinking executive with success as a marketing leader and strategist in dynamic, fast-paced environments.
• Passionate brand ambassador dedicated to excellence.
• Innovation Cultivator who uses internal and external networks to constantly learn, grow and improve.
• Business savvy professional focused on driving sales and profit alongside the leadership team.
• Knowledgeable and experienced with new marketing tools and forms of market development including AI and other resources.
• Agile leader with strong interpersonal skills and organizational savvy to lead, navigate and support change.
• Nimble professional with the ability to move quickly and decisively in a very fast-paced, ever-changing environment.
• Supportive and compassionate coach, mentor and leader of a large, complex team.

 Core Responsibilities:

•  Lead strategic brand positioning in a highly competitive environment.

• Define, champion and deliver a highly effective marketing strategy.
• Drive marketing creative look, feel and execution for the brand across all vehicles.
• Drive and influence innovative use of social media to build awareness and engagement.
• Lead, nurture and champion new, out-of-the-box thinking that results in breakthrough ideas to lead the brand forward.
• Ensure creative is compelling and remains on brand while clearly articulating core brand attributes and points of differentiation to drive sales.
• Build customer awareness, acquisition and engagement.
• Lead brand advertising, PR and media.
• Own marketing strategy and spend for the brand.
• Lead, coach and develop a team of high-performing, results oriented marketing professionals.
• Lead, coach and develop a team of high-performing business development representatives

Requirements

• Ability to set and communicate a clear vision and drive for results.
• Experienced with both reseller channels and strategic partner development. Experience with Cisco and Microsoft are a big advantage.
• Demonstrated strategic agility and business acumen.
• Capable of developing leaders and building a highly effective and engaged team.
• Exceptional written and verbal communication skills.
• Resourceful marketer who finds creativity, not only in the development of marketing strategy, advertising and programs that drive retail, but also in the execution/application process throughout the store.
• Significant experience (5+ years) in building marketing strategies in creatively driven companies.
• Experience delivering traffic building programs that impact sales with a broad understanding of all areas of the business and the levers required to manage the P&L.
• Must possess a keen sense of trends within the market and have the “touch & feel” necessary to take advantage of market factors to create marketing programs that build momentum.

Benefits

• Salary: $185,000 package including MBO's

• Opportunity to work in a progressive organization with structured training and roadmap for success

• Health, Dental and Vision plans available first of the month

• Other benefits: Health Advocacy Program, Employee Assistance Program, Employee Discount Program
• Tax advantage products: Healthcare flexible spending accounts, dependent care flexible spending accounts, commuter transit ad parking accounts, health saving accounts, limited purpose flexible spending accounts
• Voluntary benefits: Life and AD& D insurance, disability, accident insurance, hospital indemnity, cancer and specified illness insurance, critical illness, Info/Armor, legal insurance, pet insurance, auto and home
• 401K plan
• Gym reimbursement
• Proficio is an EOE Employer

Proficio collects certain personal information upon your submission of an application for an open position. More information is available about your consumer rights and our privacy policy at www.proficio.com/privacypolicy