Director of Marketing - Vitrazza

Vitrazza is a national DTC e-commerce retailer and the market leader in the Glass Office Chair Mat category. From our roots as a local CO business, we’ve grown into a national brand with ads on Sirius XM, Monday Night Football, National Cable News, and more. Despite our growth, our internal team is small, and we’re looking for an exceptional marketing leader that can help us reach the next level. If you’re more energized by performance-driven growth from your direct-impact efforts and results than simply climbing the corporate ladder and want to report to/partner with a passionate Founder/CEO and make a big impact, we’re in your wheelhouse.

The Director of Marketing will be charged with cultivating and executing ideas that build a bigger audience for our brand in the DTC space. We’re aiming to further our position as the brand leader by creating powerful content, developing successful advertising, and engaging an enthusiastic market. The person we hire will lead a small team and 3-4 agencies. The primary objective for this role is to optimize our marketing in the service of ROAS, net income, and growth. The candidate we choose will be expected to review/research our current activities and audiences to glean insights that will lead to better results. The Director of Marketing will lead in eight primary areas:

1. Web Dev/Design/CRO (w/an agency partner and staff).
2. Brand: style, messaging, imagery, video, copy (w/Head of Creative)
3. Marketing plan/promo calendar/internal comms.
4. Email marketing.
5. Customer engagement: organic social, reviews, UGC, identity management.
6. Content, influencers, publicity.
7. Customer Experience: optimizing the journey from order to review..
8. Product launches.

Objectives and Key Results:

• Effective agency partnerships with all partners achieving key metrics in web development, design, CRO, and digital marketing.
• Brand-aligned copywriting across all creative.
• A comprehensive full-year plan and calendar communicated to the entire org.
• A successfully-managed email marketing program with demonstrated results.
• An effective content marketing program.
• A consistent, high-performing organic social media presence.
• A reinvigorated and effective affiliate program.
• Well-managed influencer, PR, and local advertising initiatives.
• Optimized CX touch points post-order.
• Clear and engaging internal communications that keep the org engaged.
• Successful marketing launches for 2-4 new products per year.
• Achieved or exceeded company ROAS, CTA, and net income targets.
• 10-20% annual revenue growth.
• An enthusiastic and productive team.

Qualifications:

• Exceptional copywriting skills.
• Proven success managing a branded e-commerce site.
• Heavy experience in email marketing, content marketing and social media.
• Experience with CRM/marketing software (e.g. HubSpot or similar) and email platforms similar to Klaviyo.
• Solution-oriented thinking, sound judgment, highly organized, disciplined, dependable/reliable, and of high character.
• Excellent interpersonal and leadership skills.
• Proven expertise in project management and change implementation.
• Drug-free.
• Authorization to work in the U.S.

Working at Vitrazza:

We’re highly committed to our work, but we also maintain a work-life balance that keeps us sharp. We live by our values, have a fun, casual culture with great people on-site. While we WFH on occasion, but we embrace the experience of in-person relationships and focused work time. We’re smarter, faster, better together, and we’re looking for like-minded people to join us. We take care of our employees with a great work environment - sit-stand desks, customized workspaces, choice of Mac or PC, ergonomic accessories, etc. All of this in a well-appointed office that sits in the shadow of beautiful North Table Mountain. You’ll love taking a break and getting fresh air in the upscale Coors Technology Center.

Benefits/Comp:

• Salary: $110-125k
• Staff Bonus: Semi-annual, 1-3% of Salary
• Competitive Executive Bonus: Up to 20% of Salary Earnings based on performance
• Monday - Friday Schedule
• Weekly Pay
• Paid Holidays, time off, and sick time
• WFH program
• Health, dental and vision insurance – Company Pays 75%
• Retirement savings plan with company match
• Employee Discount
• Great Work- Life Balance
• Great Small Business Work Environment
• Free Snacks and Beverages

We are an equal opportunity employer and we value diversity at our company. We do not discriminate against otherwise qualified applicants on the basis of actual or perceived race, color, creed, religion, ancestry, citizenship status, age, sex, marital status, sexual orientation, national origin, disability or handicap, veteranstatus, or any other characteristic protected by applicable federal, state or local laws.