Director of Marketing - Enterprise Marketing Strategy - NYU Langone Medical Center

NYU Langone Health is a world-class, patient-centered, integrated academic medical center, known for its excellence in clinical care, research, and education. It comprises more than 200 locations throughout the New York area, including five inpatient locations, a children's hospital, three emergency rooms and a level 1 trauma center. Also part of NYU Langone Health is the Laura and Isaac Perlmutter Cancer Center, a National Cancer Institute designated comprehensive cancer center, and NYU Grossman School of Medicine, which since 1841 has trained thousands of physicians and scientists who have helped to shape the course of medical history. At NYU Langone Health, equity, diversity, and inclusion are fundamental values. We strive to be a place where our exceptionally talented faculty, staff, and students of all identities can thrive. We embrace diversity, inclusion, and individual skills, ideas, and knowledge. For more information, go tonyulangone.org, and interact with us onLinkedIn,Glassdoor,Indeed,Facebook,Twitter,YouTubeandInstagram.

Position Summary:
We have an exciting opportunity to join our team as a Director of Marketing - Enterprise Marketing Strategy.

The Director of Enterprise Marketing Strategy at NYU Langone Health (NYULH) is a strategic leadership role responsible for driving the messaging and creative development of innovative marketing initiatives tailored to diverse patient segments and healthcare professionals. This high-visibility role involves overseeing a dynamic marketing team, collaborating with other marketing departments and cross-functional NYULH stakeholders, and ensuring alignment with the health system's mission in order to drive brand reputation and appointment volume.

Reporting directly to the Vice President, Head of Brand, Experience, Creative & Design, this leadership role owns the overall strategic coordination of NYULHs marketing efforts, including the creation of innovate programs, a deep understanding of the profiles of different audiences, and the advancement of NYULHs enterprise objectives.

Job Responsibilities:

Enterprise Marketing Strategy:

• Develop and evolve a compelling portfolio narrative, messaging, and value proposition for key strategic clinical priorities across NYU Langone Health
• Lead the creative and messaging strategy of full-funnel integrated marketing campaigns that increases awareness, drives understanding of value proposition, builds reputation and drives volume; partner with Program Measurement team to identify platform activation, key media targets and KPIs
• Be the messaging expert and work with Relationship Leads, Program Measurement and Content teams to help identify optimal marketing vehicles and marketing channels to drive reputation and volume
• Partner with internal stakeholders and Enterprise Communications team to complement campaign strategy with thought leadership and internal communication efforts, designing and integrating priority institutional narratives within marketing campaign
• Ensuring that our external and internal assets highlight the full value of each strategic priority; collaborate with cross-functional marketing partners and agencies to ensure strong integration and flawless execution
• Be responsible for ensuring that our Relationship Leads, stakeholders, internal colleagues and external agency partners are equipped with the messaging strategy, campaign design and content they need to effectively establish preference and value for key clinical areas.

Collaboration and Influence

• Collaborate with internal marketing and communications teams to ensure consistent messaging and creative applications, to increase reputation and revenue
• Coordinate with the Brand Ecosystem Lead to ensure all marketing campaigns adhere to brand-specific guidance, and strategies are aligned with the overall vision for NYULH
• Strategize with the Advertising Lead on the design of marketing campaigns requiring promotion via paid channels
• Participate in the development and implementation of the broader Brand, Experience, Creative & Design Team’s strategy, collaborating with leaders to drive volume and reputational impact
• Align marketing plans with NYULH’s strategic priorities, emphasizing patient-centered care and digital innovation
• Lead strategic market assessments, including analyzing market environments, brand reputation, competitive intelligence, and forecasting industry/market trends

Team Leadership and Management:

• Guide the team on how work gets done, set priorities, ensure standards are understood and adhered to
• Ensure clarity for the vision of the team to help them understand their role in the overall strategy of the institution
• Champion a strong continuous improvement culture and ensure deployment of scalable, simplified, and standardized processes

Financial Responsibility:

• Manage the allocated budget and operational forecasts of the Enterprise Marketing Strategy team, working with the Chief of Staff

Minimum Qualifications:
To qualify you must have a Bachelor's degree in Marketing, Management, Strategy, or related field
9 years of experience in Marketing Strategy
3 years of management experience building and leading effective teams
Proven experience in healthcare marketing strategy and digital innovation
Proficiency in project management, communication tools, and data analysis
Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
Established track record of working closely with and effectively communicating to executive leadership
Strong analytical skills, with the ability to apply and communicate data-driven insights
Creative instincts and willingness to test-and-learn
Exceptional leadership skills, demonstrating the ability to influence, teach, inspire, motivate, and collaborate effectively
Proven ability to work effectively in a highly-matrixed environment
Excellent verbal and written communications skills
Experience communicating to senior leadership and C-suite audiences

Preferred Qualifications:
Master's degree preferred (MBA)

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

NYU Langone Health is an equal opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sex, sexual orientation, transgender status, gender dysphoria, national origin, age, religion, disability, military and veteran status, marital or parental status, citizenship status, genetic information or any other factor which cannot lawfully be used as a basis for an employment decision. We require applications to be completed online.
If you wish to view NYU Langone Health's EEO policies, please click here. Please click here to view the Federal "EEO is the law" poster or visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm for more information.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $146,384.38 - $194,021.10 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here