Director of Marketing - Lake Forest Village by PureHealth

Position Summary

Direct firm’s overall marketing and strategic planning programs, and corporate communications.  Facilitate client development through marketing and client services programs. 

Essential Duties & Responsibilites

Duties and responsibilities include, but are not limited to:

1. Design, implement, and facilitate annual marketing plan for the firm.  Support and facilitate development and implementation of section business/marketing plans.

2. Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets.

3. Organize and implement client relations including:

• client satisfaction surveys

• client development activities

• client skills training

• special events

4. Supervise firm’s RFP protocol process including soliciting RFPs from desirable prospective clients and writing proposals for new business; participate in planning and presentation sessions, when assigned.

5. Oversee business development activities including:

• assisting ceo in strategic planning for client presentations 

• offer coaching for prospective client meetings, presentations, etc.

• work with facility based teams on designing and implementing prospecting and client contact systems.

6. Oversee corporate communications activities through  including:

• external communications and systems

• internal communications and systems

• public relations efforts 

• external vendors and consultants

7. Develop and administer marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc.

8. Design and plan quarterly marketing training seminars for facility teams.

9. Oversee firm’s electronic marketing efforts including supervision of Web site design and maintenance.

Knowledge, Skills and Abilities:

Must be a self-starter, highly organized, and able to work well with all levels in the organization.  Polished presentation and interpersonal skills.  Must possess top level business management, interpersonal, and facilitation skills.  Needs good knowledge of Microsoft Office and Windows-based computer applications. At least five years in marketing director role within professional services environment.  Strong leadership and consensus building skills; marketing management and strategic planning experience; 

Qualifications

Education: 

College degree required.  Concentration in Marketing, Business, or Communications preferred.