Director of Marketing & Communications at DB Roberts
Wilmington, MA 01887
About the Job
Job Description
JOB SUMMARY
DB Roberts is a leading specialty distributor of fasteners and hardware products, known for its commitment to excellence, innovative solutions, and unparalleled service across diverse markets. As we pursue strategic growth and industry leadership, we seek a Marketing Director to spearhead our marketing efforts, aligning them with our strategic objectives to enhance brand presence and achieve superior customer engagement.
Reporting to the Director of Global Marketing, this role is integral to the strategic promotion of our supplier partnerships, enhancing brand visibility through third-party media, and elevating our presence at industry events and trade shows.
The role involves driving market growth, enhancing brand visibility, and securing high levels of customer engagement through strategic and effective marketing initiatives. The ideal candidate will offer a blend of strategic vision, proven expertise in brand management, strategic marketing, and leadership abilities.
The DB Roberts Marketing Director will have two full-time subordinates: one Marketing Manager and one Marketing Specialist.
ESSENTIAL DUTIES AND RESPONSIBILITIES: Other duties as assigned.
- Formulate and execute a comprehensive marketing and brand strategy in line with DB Roberts' strategic goals and objectives.
- Collaborate with other corporate department managers and share resources in digital, trade shows, as well as other business unit marketing managers to create and share best practices and best-in-class solutions.
- Oversee all aspects of co-op/supplier marketing efforts, by team, optimizing partnerships with vendors to maximize market presence and ROI.
- Lead the development and implementation of integrated marketing campaigns that effectively convey our value proposition to a global audience, ensuring brand consistency across all channels.
- Analyze market trends to identify opportunities for growth and strategies for competitive differentiation.
- Work closely with senior management to set marketing priorities, for the business unit, and efficiently allocate resources to achieve priorities.
- Develop and mentor the DB Roberts marketing team, promoting a culture of innovation, excellence, and accountability.
- Uphold brand integrity across all marketing materials, digital platforms, and customer interactions.
- Work with the Digital Marketing Team to drive the digital marketing strategy, leveraging our platforms to enhance customer engagement and drive sales.
- Oversee the DB Roberts marketing budgets, ensuring strategic allocation and optimization of spend across initiatives.
- Establish and track key performance metrics, utilizing data to assess the effectiveness of marketing strategies and campaigns.
Other Location(s) Hiring
Salary Range
Requirements
EDUCATION/EXPERIENCE:
- Bachelor’s degree in marketing, Business Administration, or related field; master’s degree in business or marketing is preferred.
- At least 8 years of experience in marketing and brand management, including significant leadership experience, preferably in the distribution industry or a related field.
- Experience in distribution preferred.
SKILLS AND REQUIREMENTS:
- To perform the position, you must be a U.S. Person as defined by ITAR. ITAR defines a US Person as a US Citizen, US Permanent Resident (I.e., 'Green Card Holder'), Political Asylee, or Refugee.
- Ability to be in Wilmington, MA office 3 days per week, Tuesday, Wednesday, and Thursday.
- Demonstrated ability to develop and implement successful strategic marketing and brand strategies.
- Exceptional leadership qualities, with a history of managing and inspiring teams.
- Deep understanding of current digital marketing trends, analytics, and best practices.
- Strong communication, interpersonal, and negotiation skills.
- A commitment to innovation and the continuous enhancement of marketing strategies.
PHYSICAL REQUIREMENTS:
While performing the duties of this job the employee is often required to stand, sit, use computers, read, write, type, use copy machines, file paperwork, use telephones, and utilize written and oral communication to interact with clients, co-workers, and customers. Reasonable accommodations may be made to enable individuals to perform the essential functions of this job.
Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Substantial movements (motions) of the wrists, hands, and/or fingers (paperwork, typing, using mouse/keyboard). The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
WORKING CONDITIONS:
Position is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)
Equal Opportunity Employer
We are an Equal Employment Opportunity employer that values the strength diversity brings to the workplace. All qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply.
Compliance Statement
If this is a US based role the following applies. This position requires use of information or access to hardware which is subject to the International Traffic in Arms Regulations (ITAR). To perform the position, you much be a U.S. Person as defined by ITAR. ITAR defines a US Person as a US Citizen, US Permanent Resident (I.e. 'Green Card Holder'), Political Asylee, or Refugee.
Benefits
DB Roberts offers a comprehensive benefits package to all full time, regular employees located in the United States which include:
- Comprehensive medical, dental and vision
- Vacation, sick time and holidays
- Accident, life, disability and critical illness insurance
- 401k retirement program with match
- Wellness programs
- Tuition reimbursement
- Referral bonuses
- Pet insurance
- Employee discount program
- And the day off for your birthday!