Director of Marketing and Communications at Adelante Healthcare

Adelante Healthcare is looking for an experienced Marketing and Communications Director to join our team!

We are seeking a dynamic and experienced Marketing and Communications Director to lead our communication strategies and initiatives. This role is pivotal in shaping our brand narrative, enhancing our public image, and ensuring consistent messaging across all platforms. The ideal candidate will possess a strong background in marketing and communications, with expertise in digital marketing tools and techniques. You will be responsible for developing comprehensive communication plans that align with our organizational goals while fostering relationships with key stakeholders.

About Us

At Adelante Healthcare, we believe that healthy people create healthy communities. For over 40 years, we have been dedicated to serving our communities by providing healthcare to those most vulnerable by offering health care services at nine locations throughout Maricopa County. By joining the Adelante Healthcare team, you become part of a patient-centered caring organization that is playing a vital role in helping our communities.

Why Work With Us?

• Mission-Driven Culture: Join a team that is dedicated to improving the health and well-being of our communities.
• Inclusive Environment: We celebrate diversity and foster an inclusive workplace where all perspectives are respected.
• Amazing Benefits: We offer a culture that values caring, professional development, growth, and sustainability. Our comprehensive and competitive benefits program includes:
• Medical, Dental, and Vision available DAY ONE!
• 5 weeks Paid Time Off annually
• 10 paid Holidays annually
• 403b Retirement Account Savings Plan
• Tuition Reimbursement for eligible programs
• Employer-paid Short Term and Long-Term Disability
• And MORE

WHAT YOU'LL NEED TO HAVE

• Bachelor’s degree in business, marketing, or other relevant field (Masters preferred).
• Ten (10) years (minimum) experience as a high-level leader managing teams and projects
• Proven track record for developing marketing and communications strategies for campaign development, with a focus on innovative brand building and patient acquisition programs.
• Communications skills are comprised of written, verbal and presentation capabilities to include excellent business English (Spanish also preferred), spelling, and punctuation skills.
• Experience creating and managing effective public relations and reputation management strategies.
• History of working closely with executives and adapting to their tone and style.
• Ability to perform a variety of assignments requiring considerable exercise of independent judgement
• Experience with and ability to multitask and thrive under pressure. Must be flexible, energetic, and a self-starter
• Thrives in a fast-paced environment, integrating disparate activities, new technologies, and agendas while adhering to deadlines and budgets.
• Ability to create compelling stories and campaigns that showcase our positive impact on patients and the communities we serve.
• Skilled in initiating and building valued relationships externally and internally with leaders across a complex, highly matrixed organization.
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision making
• Proficiency in public relations, business development strategies, customer experience enrichment, analytics
• Excellent copywriting skills and ability to rework technical content for a wider audience.
• Be self-motivated, flexible, confident, energetic, and creative.
• Competency in working with people of various cultures
• Evidence of valid Arizona driver’s license and current auto insurance
• Ability to maintain confidentiality
• Prioritization and multi-task skills are required
• Valid Level One Fingerprint Clearance Card issued by the Arizona Department of Public Safety for all specialty behavioral health locations
• In-design or any form of graphic design software.
• Advanced project management skills.
• Experience with social media marketing and trends

WHAT YOU'LL BE DOING DAY TO DAY

• Manage, prepare, and create marketing collateral and promotional material for large organizational outreach events.
• Coordinate various integrated communication and marketing and advertising activities including determining and managing of marketing department budget.
• Lead efforts to accelerate digital transformation in marketing as a driver of business and patient growth.
• Drive brand positioning, differentiation, and brand equity to enhance market share and brand awareness
• Monitor and analyze marketing trends, consumer insights, data analytics, and competitor activities to identify growth opportunities and maintain competitive edge
• Coordinate the development, production, or implementation of marketing materials.
• Track campaigns; prepare performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.
• Maintain open lines of communication with all departments and providing prompt answers to requests.
• Design, write and maintain content and provide monthly updates to company website.
• Facilitate the writing, tracking and delivery of press releases and other Public Relations activities as necessary.
• Develop and advance the strategy and voice for our Executive and Senior Leadership Teams via executive communications, speaking engagements, poster presentations, and media interviews

If you are ready to make a meaningful impact in your community and be part of an inclusive team, we want to hear from you! Apply today and join Adelante Healthcare in our mission to provide exceptional care for all.

***As a community health center, we have a unique responsibility to keep our facilities as safe as possible and to protect our patients and team members. With this in mind, you will be required to comply with all vaccine mandates, including the COVID-19 and Flu Vaccine programs which will include acquiring the vaccines or an exemption. This policy is consistent with our mission to provide a safe and healthy environment for our patients, providers, and employees.

As an Affirmative Action and Equal Opportunity Employer, Adelante Healthcare is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities, and people with disabilities are strongly encouraged to apply.***