Director of Marketing - HomePro

Job Description

Job Description: Marketing Director

Company Overview: With over two decades of growth and innovation, we are a leading Texas-based firm specializing in security, home entertainment, and home automation. Our business model is built around providing comprehensive home integration services through a single company. We pride ourselves on our core values of service delivery and job completion.  We are seeking a passionate and strategic Marketing Director to drive our brand forward and enhance our market presence.

Benefits Include:

• Full-time position
• Monday to Friday work schedule
• 401K with company match
• Free on-site gym
• Paid Time Off (PTO) and Paid Company Holidays
• Employee Discounted Monitoring Plan
• Benefits eligibility after 60 days
• Competitive starting salary

Role Overview: The Marketing Director will be responsible for developing and executing strategic marketing plans to promote our products and services. This role involves leading marketing initiatives and collaborating with other departments to achieve company goals. As a key player in our organization, the Marketing Director will enhance our brands visibility and customer engagement. The ideal candidate will have a proven track record developing and implementing successful marketing campaigns, managing vendors and creative content designers to drive campaigns that increase sales.

Essential Functions:

• Develop and implement strategic marketing plans to achieve business objectives.
• Oversee and manage marketing campaigns across various channels, including digital, print, direct mail, and social media.
• Collaborate with the web development team to enhance website functionality, user experience and conversion rates.
• Oversee Social Media campaigns
• Implement and oversee digital marketing campaigns, including SEO, SEM, email marketing and social media campaigns to drive online traffic and sales.
• Conduct market research and analyze trends to identify new opportunities.
• Collaborate with the sales team to create targeted marketing materials and promotions.
• Manage the marketing budget and ensure cost-effective use of resources.
• Prepare and present detailed reports on marketing performance, ROI, and key metrics to senior management
• Ensure seamless execution of events, including logistics, promotion, and post event analysis.
• Help create and manage the Business Development Team’s marketing plan and budget.
• Develop and manage a program to attract companies to acquire.
• Perform other duties as assigned by senior management.

Required Skills & Abilities:

• Exceptional leadership, communication, and interpersonal skills.
• Proven track record in developing and executing successful marketing strategies.
• Proficiency in digital marketing tools and platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong analytical and problem-solving abilities.
• Experience with digital marketing tools and platforms.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking with a strategic mindset.
• Proven track record of managing outside marketing and graphic design firms.

Education & Experience Required:

• Minimum of 5 years of experience in marketing.
• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus)
• Demonstrated experience in the security, home entertainment, or home automation industry is advantageous.
• Reliable, with a strong track record of success and a solid attendance record.

Job Purpose: To drive strategic marketing efforts that elevate our brand, attract new customers, and foster lasting relationships with existing clients.

Additional Information:

• Education: Bachelor’s Degree (Master’s preferred)
• Benefits: Medical, Dental, Vision, Life, 401k, PTO
• Company URL: www.HomeProTech.com