Director of Marketing - Chateau Elan Winery & Resort

About Us:Within the sweeping panorama of the north Georgia foothills, Chateau Elan began with the planting of the vineyards in 1981. From these lush vines has grown a 3,500 acre conference and leisure destination. We welcome your interest in applying for a position with Chateau Élan Winery & Resort. For many years, we have served our guests with the highest level of products and service in luxury resorts. We owe our growth and success to our associates who have served our guests with dedication and pride. The key to our continued growth is found in satisfying and exceeding our guests’ expectations.We look for people with personality, energy, enthusiasm, excellent grooming and commitment. We nurture and train our associates throughout their tenure here. They, in turn, provide the highest level of guest service making Chateau Élan the special place it is today.Perks include but are not limited to discount hotel stays, discount spa services, discount golf, discount food and beverage, discount retail as well as access to the YouDecide® discount program. YouDecide® offerings include negotiated pricing arrangements for vacation destinations, hotels, vacation planning, rental cars, movie tickets/rentals, consumer electronics, consumer goods and services, personal services and even discounts on cell phones and plans.Don't meet every single requirement of this job? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!We value U.S. military experience and invite all qualified military candidates to apply.Overview:

This role involves managing individual projects, media and influencers relations, handling social
media platforms, internal communications and performing administrative duties. It involves
leadership, creative, analytical, digital, commercial and administrative responsibilities. Specifically,
you will perform the following tasks to the highest standards:

Business Function

• Develop, proactively manage and implement the annual hotel marketing and PR plan to include media
relations, social media, internal communications, eCommerce, brand recognition and loyalty
marketing within budget guidelines

• Responsible for measuring key performance indicators relating
to all marketing and PR activities, promotions and campaigns, and producing performance reports
for all key stakeholders

• Manage the roll out of marketing and PR initiatives to support the hotel in
meeting their targets, also by leveraging key function activity with corporate communications,
eCommerce, marketing operations, strategic partnerships

• Oversee the execution of all promotional
activities, whether local, regional or global, across all available channels, ensuring brand adherence
and effectiveness

• Manage all media relations activities and information, including maintaining and
distributing press kits, press releases, photo library, brochures, newsletters, key personnel
biographies and hotel question and answer sheet

• Oversee media visits and develop key media
contacts, manage press conferences on site and be aware of media events and activities in the local
area and community

• As the key media liaison, source and pitch interesting, newsworthy stories
relating to the hotel including, but not limited to F&B, rooms, spa, architecture and design, team
members and corporate responsibility

• Ensure sales and F&B teams receive full marketing and PR
support including collateral

• Always be the brand champion ensuring all collateral conforms to
agreed brand standards and content is compliant of corporate guidelines and within budget
guidelines across all activities

• Manage internal communications in the hotel and take
responsibility for updating regional office of any local stories, awards and sponsorship events to
promote locally, regionally and globally

• Develop, manage and grow a tailored social media strategy
to drive engagement and grow loyalty

• and manage all hotel level CRM and database requirements

• Support Line Manager in developing marketing and PR strategy and demonstrate clear outcomes
that work to support the commercial strategy of the business

• Identify local partnership
opportunities with the regional team, and oversee the on-going execution of revenue driving
activities

• Responsible for building a coherent social media strategy for the hotel and its outlets •
Seek to grow social media followers and to enhance interaction with customers on these sites using
relevant tools and techniques

• Respond to customer postings as appropriate tackling any
complaints and issues Managing Execution

• Achieve agreed performance goals and marketing and
PR objectives of role set out by the Line Manager

• Manage and execute local news or stories
affecting hotel business and share across region

• Be the marketing and PR representative in hotel
commercial focus meetings, and proactively identify revenue-driving opportunities with other key
stakeholders

• Conduct continuous analysis of competitive environment and consumer trends, and
use findings to continuously evaluate and drive commercial success and social media activity

• Lead effective content management across all available channels, including hotel website , OTAs,
social media, mobile marketing and PR and partnership programs

• Participate in all internal and external marketing and PR meetings and attend relevant industry events, training workshops and
trade-shows Developing Talent

• Establish excellent open communication with all operational
teams, i.e. GM, Dir. of Opts and other department heads throughout the resort

• Develop and maintain good working relationships with various levels of HEI's personnel including corporate and
regional marketing and communications teams, corporate brand, eCommerce, loyalty and
partnership teams

• Proactively develop and maintain effective working relationships with all
external customers to include key members of the media, community organizations', local and
municipality government officials, local industry organizations' as well as suppliers and agencies

• Excel at being an effective team player to all corporate, regional and hotel level personnel by
demonstrating a 'can do' and customer focused attitude, providing peer support, cross-functional
and across regions

 

 

Responsibilities:

What are we looking for?

 

A Director of Marketing serving HEI is always working
on behalf of our Guests and working with other Team Members. To successfully fill this role, you
should maintain the attitude, behaviors', skills, and values that follow:

 

• Previous Marketing
experience in a similar environment

• Experience of managing and motivating a team along with
evidence of driving successful team results

• Experience of developing, creating and managing
promotional campaigns and marketing and PR activities with associated costs and working to
budget restraints

• Complete understanding of key functions relating to marketing and PR strategies
and initiatives whilst managing multiple work streams

• Experience in developing and implementing
effective and realistic marketing and PR plans and strategies, including budget evaluation

• Demonstrates ability to interact effectively with various levels of management

• Outstanding communication skills in all areas of writing, listening and speaking English.

• Communicates key information effectively to all levels of management using a variety of communication tools

• Proficiency in budget management, project and time management

• Able to think analytically, critically and strategically when faced with unique opportunities and challenges, prioritizing and
identifying productive solutions

• Demonstrates a sound understanding of commercial awareness
and has the ability to influence others in key situations whilst maintaining positive relationships

• Demonstrates excellent interpersonal skills to include strong leadership and cultural sensitivity

• Executes calculated risks with pre-determined successful outcome

• Able to relate to the marketing and PR world and adapt to changing priorities quickly and with ease • An accomplished leader
offering excellent judgement, time management and decision making skills

• Friendly demeanor, positive, enthusiastic and delivers strong customer focused work ethic

• Excellent problem solving and decision making skills who can work autonomously whilst keeping all parties informed

• Creatively minded and has a desire to work in marketing and PR for the hospitality industry

• Demonstrated self-starter with excellent attention to detail

• High energy and the ability to motivate and manage a team through leading by example

• Resourceful, customer focused and results oriented

• Enjoys working collaboratively, key team player with a "can do" attitude and thrives on a
challenge It would be advantageous in this position for you to demonstrate the following capabilities
and distinctions:

• Previous experience of working in a marketing and PR role in a luxury hotel setup

• Experience of working with key marketing partnerships, media and design agencies

• Develops the annual Marketing plans including creative development, media planning and field
   marketing for the hotel.
• Oversees property level marketing planning and execution to ensure business goals and key
   HEI strategies are appropriately represented in property marketing plans.
• Manages relationship with senior partners including Property Leadership, Regional Teams,
   Ownership Community, as well as Senior HEI Function Leaders.
• Responsible for email marketing execution
• Attends Hotel, Brand and ownership meetings as requested in support of delivery of Property
  Marketing Plan.
• Performs any other duties as assigned.

Qualifications:

• Bachelor's Degree in Marketing or relevant field is required.
  • 5 + years of professional experience in Marketing or related function, demonstrating career
    growth and a track record of results delivery in the Hospitality/Travel industry preferred.
  • Ability to leverage Brand and enterprise processes and systems to support compliance,
    identify trends and support execution of strategies.
  • Excellent working knowledge of Microsoft office, Excel, PowerPoint, InDesign, Photoshop,
  Adobe Illustrator.
  • Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel
  revenues.
  • Ability to effectively communicate and influence key leaders in the organization.

Benefits:

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!

For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs ​through EyeMed. ​Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status. 

 

Work today, get paid today! We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them.

                                                                                                                                

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.