Director of Marketing | $90K-$125K + Benefits | Award Winning Veterans Treatment Center - PhillyTech.Co

This is a fully onsite role - you must work in their office located in Bandera, Texas 5 days a week. You must be motivated to work in a fast-paced environment with the ability to provide support beyond normal business hours.

Our client is an industry leader and an award-winning private treatment center that provides specialized treatment for addiction, PTSD, and trauma for our nation’s heroes - Active Duty Military, Veterans, Law Enforcement, Fire Fighters, and First Responders. Their company is fueled by passion and excellence earning them various awards most notably the Joint Commission Gold Seal Of Approval which is the gold standard in the treatment industry and they were ranked in the top 1% compared to other treatment facilities with the same accreditation.  

Their company is veteran-owned and has a strong track record of success - before creating this company, their founder had a history of successfully growing 6 treatment centers that were acquired by a leading nationwide provider. Our client is on a noble mission to heal, empower, and transform the lives of our nation’s heroes while maintaining the highest level of industry standards - join their mission-driven team to make a lasting impact on the lives of our heroes.

Company Culture & Benefits:

Our client believes in the sobriety lifestyle of one of sustainability, responsibility, solution, personal development, respect, courage, service, and sometimes acting a little goofy. This is more than just a job to their employees - it’s deep meaningful work that has transformed and saved lives. To maintain their highest standards of care, you must be motivated to work in a fast-paced environment with the ability to provide support beyond normal business hours. 

Benefits include: 

• Dental Insurance
• Health insurance
• Vision insurance
• PTO
• Personal Development
• Professional Development
• Chow (The best around for our staff and clients)

The Marketing Director will be managing existing teams consisting of business development, public relations, and an outside marketing agency to ensure the team is on track to hit their goals. The marketing directly will also be responsible for designing and executing a comprehensive marketing strategy to drive awareness, engagement, and patient acquisition for our addiction and PTSD training programs.

This role requires a creative and strategic leader who understands the nuances of marketing in the healthcare and behavioral health fields, with a special focus on digital channels, patient-centric messaging, and brand integrity. The ideal candidate is a seasoned marketing professional with experience in mental health, wellness, or healthcare marketing, skilled in lead generation, branding, content marketing, and digital strategies. 

Responsibilities:

Marketing Strategy Development and Execution

• Develop, implement, and evaluate multi-channel marketing strategies to promote the treatment center’s services and differentiate our brand.
• Set measurable goals aligned with patient acquisition, engagement, and retention, and create strategies for outreach, lead generation, and conversion.

Digital Marketing and Content Strategy

• Oversee digital marketing efforts, including SEO, paid advertising (PPC), social media, email campaigns, and website management, to drive patient leads.
• Monitor and optimize website performance and user experience, ensuring accessibility and clear paths to conversion.

Brand and Communications

• Manage and strengthen the center’s brand voice, messaging, and visual identity to foster trust, empathy, and authority in the field of mental health and addiction treatment.
• Work with the PR team to manage media relations, public communication, and crisis management as it pertains to brand reputation.

Market Research and Competitive Analysis

• Conduct ongoing market research to understand the needs, pain points, and demographics of our target audience and develop positioning strategies accordingly.
• Analyze competitors in the mental health and addiction treatment field to identify trends, opportunities, and areas for differentiation.

Relationship and Referral Marketing

• Collaborate with the business development team to build and maintain relationships with referring professionals, healthcare providers, and community organizations.
• Develop and manage referral marketing programs and partner communications, strengthening the referral network and increasing patient admissions.

Analytics and Reporting

• Track, analyze, and report on marketing campaign performance and key metrics, using data-driven insights to optimize campaigns and strategies continuously.
• Set up and maintain dashboards and regular reporting for leadership, ensuring transparency and alignment with organizational goals.

• 4-7+ years of marketing leadership experience preferably in mental health, addiction treatment, or military/veterans background. 
• Proven track record of developing and executing successful marketing strategies, with a strong emphasis on digital marketing and lead generation.
• Exceptional written and verbal communication skills, with a compassionate, patient-focused approach to content and messaging. 
• Strong analytical skills, with the ability to interpret data, drive insights, and pivot marketing strategies based on metrics.
• Demonstrated experience in content strategy, social media, SEO, PPC, and email marketing.
• Strong leadership and communication skills with a passion for our mission.
• Ready to be challenged both professionally and personally. 
• A veteran/first responder background is highly preferred. 
• Extremely organized and self-sufficient with the ability to work in a fast-paced environment with changing requirements. 
• Must be willing to provide support beyond normal business hours. 

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