Director of Market Development & Enablement (3602) - GBG

About GBG

GBG is the leading expert in global digital identity. We combine our powerful technology, the most accurate data coverage and our talented team to deliver award-winning location intelligence, identity verification and fraud prevention solutions.

With over 30 years’ experience, we bring together a team of over 1,250 dedicated experts with local industry insight from around the world to make it easy for businesses to identify and verify customers and locations, protecting everyone, everywhere from fraud.

Why you should be@GBG

• We make the world a safer place
• We trust each other and win together
• We are local experts in a global business
• We want you to be yourself
• We grow when you grow

About the team

The Market Development Team

Following recent global alignment, this team has been created to provide market and proposition insight to GBG Americas’ sales teams – enabling them to sell better and faster. Sitting between the product and sales teams, we want to turbo-boost our GTM approach by ensuring the business targets the right products at the right customers at the right time.

This exciting new team comprises two key functions: Enablement and Sales Engineer Specialists. Enablement is responsible for making sure our go-to-market teams are optimized to deliver our strategic bets as a business. Our Sales Engineers Specialists are subject matter experts aligned to our key strategic product bets, with the remit to accelerate and scale product-line revenue growth. Recruitment for these functions is ongoing, and the successful candidate will help to shape the Market Development function, supporting the recruitment of a team of six full-time executives.

The role

The Director of Market Development US role is a new role. It is a critical addition to the GBG Americas management team and will report to the Global Head of Market Development – providing local Americas expertise with global support.

What you will do

• Lead and manage the Market Development team – this includes the Enablement function and the Sales Engineer Specialist function
• Drive a data-driven approach to customer and product segmentation
• Collaborate closely with go-to-market teams (especially sales) to execute our business big bets – seeking to exceed revenue targets
• Drive revenue growth in the US by leveraging our strategic product bets, growing existing customer accounts, and accelerating new business
• Collaborate closely with product teams to build winning propositions
• Implement tools, processes, and methodologies that accelerate growth
• Provide market and strategic insight to the Americas leadership team

Requirements

• Adept at transitioning between the strategic and operational – with the ability to create pragmatic action out of large amounts of information
• Experience in market planning and proposition development
• A strong communicator who can engage audiences of all seniorities
• Someone who will consistently demonstrate a passion for GBG’s core values (see below)
• Several years of experience in strategy, business development, sales, or related roles
• Several years of experience in relevant B2B technology sectors – such as regulatory technology, enterprise software, SaaS, cloud computing, and cybersecurity.
• Familiarity with industry-specific tools, platforms, and technologies relevant to the company's products or services.
• Strong analytical skills with the ability to interpret market data, identify trends, and make data-driven decisions.
• Leadership skills with proven management experience leading cross-functional teams and driving collaboration across departments.
• Proficiency in sales enablement techniques, including training, content development, and sales tool implementation.
• Certifications in relevant areas such as sales enablement, product management, or project management may be advantageous.
• A good sense of humor!

Benefits

We have a vision to have the best and most engaged team members in the industry. People matter at GBG, they make us who we are. Every team member across all our locations makes a difference, everyone has something to contribute. Maybe you too could make a difference.

As part of our commitment to our team and flexible working approach, we have created a Work When and Where You Want Policy to give our team members choice and empowerment, and to support a balance in work and home life. Please ask your Talent Attraction Specialist for more information on this and our Family Friendly policy if you want to find out more!

Next steps

We have a vision to have the best and most engaged team members in the industry. People matter at GBG, they make us who we are. Every team member across all our locations makes a difference, everyone has something to contribute. Maybe you too could make a difference.

As part of our commitment to our team and flexible working approach, we have created a Work When and Where You Want Policy to give our team members choice and empowerment, and to support a balance in work and home life. Please ask your Talent Attraction Specialist for more information on this and our Family Friendly policy if you want to find out more!