Director of Health and Consumer Insights - Finch Brands

The Director of Healthcare Insights at Finch Brands is responsible for supporting insights community clients with account management and research expertise, focusing on elevating and overseeing both the work product and the internal Finch team.

While healthcare and pharma will be the primary focus, candidates must also be adaptable and skilled at addressing research challenges in B2B, consumer, or other industries as needed.

Experience owning research projects and client relationships specifically in Healthcare/Pharma is a must for this role, given the importance of this expertise in our work.

This role is client facing and serves as the primary point of contact for ongoing market research needs throughout the year for up to 3-4 different clients. Research will cover a range of quantitative and qualitative topics and methodologies, and this role must be able to understand, prescribe, plan, and analyze research that drives forward the strategies of Fortune 500 and start-up clients alike across a variety of industries.

This role may have the support of junior team members to assist with programming, fielding, and analysis, but is ultimately responsible for the quality of all deliverables and satisfaction of the clients. At times this may involve being hands on with programming surveys, using statistical analysis software such as MarketSight, etc.

The ideal candidate will have deep knowledge of quantitative and qualitative research methodologies, including MaxDiff, Conjoint, Cluster Analysis, Statistical Testing, and online moderation. They must be able to demonstrate experience with projects ranging from multi-phase research plans to qualitative explorations, to brand research, and feel comfortable playing the role of strategy consultant for clients who may not understand their research needs, or how to interpret and act on the findings. Additionally, they must possess a deep understanding of the unique complexities and regulatory considerations of healthcare market research, including navigating compliance standards, addressing patient and HCP sensitivities, and ensuring ethical, actionable insights for healthcare clients.

Main duties:

• Account and project leadership – the “go-to” for all client related needs and questions while ensuring delivery maintains in scope, on time, and of high-quality. Out-of-scope requests may also be managed by this role.
• Client strategist – helping clients think through complex research needs and outputs.
• Research leadership – crafting learning plans and research instruments of varying complexity and carrying research through the process end-to-end. This includes the development of compelling research stories with clear insights and actions.
• Team leadership – managing the quality of deliverables and quality of life for team members, providing coaching and learning opportunities when appropriate.
• Ethical and Regulatory compliance – ensure activities are conducted in strict adherence to applicable privacy laws, ethical standards, and industry regulations (e.g., HIPAA, GDPR).

Required Experience and Skills:

• Candidates will have a Bachelors or Masters degree in fields spanning, business, marketing, advertising, sociology, or statistics.
• 7+ years in client or supplier-side research roles, including 3+ years of experience managing healthcare-specific projects with patients or HCPs.
• 2+ years experience managing complex, multiphase research projects related to brands, products, or consumer behaviors/attitudes.
• 2+ years managing and coaching others with ability to inspire and develop team members.
• Applicable knowledge of the ethics and regulatory standards of handling sensitive health data (including reporting Adverse Events, HIPAA compliance, maintaining integrity of double-blinded studies, etc.)
• Ability to perform at a high level and multi-task in a very fast-paced environment.
• Proven experience and a natural ability to “connect the dots” and drive toward big picture insights.
• Ability to design, draft, and program questionnaires, mod guides, and other research activities - both qual and quant.
• Proficient in financials and operations management.
• Desire to bring structure to team and account.
• Flexible and solutions-oriented.
• High proficiency in MS Word, PowerPoint, and MS Excel are an absolute must - including data manipulation, formulas, lookups, formatting, and chart creation.
• History of working in the trenches in data analysis and reporting.
• Knowledge of statistical analysis programs (Such as MarketSight, Q, R, SPSS, etc.) required.
• Be able to push storytelling to include the what, so what, and now what of research.
• Have high standards and abilities regarding data visualization and storytelling technique.
• Ability to push research and business objectives forward through a mix of standard and innovative quant and qual methodologies.
• Project management - ability to handle multiple research projects at once.
• Manage client priorities and expectations as well as resource allocation/workload within teams.
• Strong focus on QA and superb attention to detail.

Candidate Attributes:

• Self-starter mentality (Be a driver, not a passenger) with a strong bias for action
• A growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills
• A remarkable work ethic and superior attention to detail
• Dedication to the ethical and regulatory guidelines of research with patients/HCPs
• An ability to learn new things quickly
• Collaborates effectively and has coworkers’ backs
• A natural curiosity regarding brands and business with a focus on delivering results

Company Description

Finch Brands is a real-world brand consultancy. We exist to help brands win when it matters most. We do this by blending insight, intuition, and creativity to shape brand strategy and drive people to action.

Founded in 1998 by pioneering minds instrumental in the ascent of David’s Bridal and IKEA, the Finch Brands team has extensive experience building, running and growing successful brands. Along with years of agency service, this includes important tenures at Campbell Soup, Kimberly-Clark, Urban Outfitters, Target, and more.