Director of Ecommerce - Lyca Mobile Group

This is a newly created role reporting into the Board.

You will be responsible to:

• Lead and manage Lycamobile’s digital acquisition channels, ensuring alignment with business goals and targets.
• Oversee campaign performance across paid media, social media, affiliates, and SEO to drive gross adds.
• Validate daily deliverables from JSM and ensure they align with cost-effectiveness and strategic objectives.

Team Onboarding and Development:

• Recruit and onboard an in-house digital team, including:
• Social Media Manager
• Content Creator
• Paid Media Manager
• SEO Specialist
• Affiliates Specialist
• Develop role-specific KPIs and ensure the team is equipped to take over operational responsibilities from external agencies.

Customer Journey Optimization:

• Evaluate and optimize Lycamobile’s website customer journey to enhance user experience and increase conversions.
• Benchmark against market competitors and implement best practices to improve digital touchpoints.

Agency Monitoring and Evaluation:

• Monitor and validate JSM’s performance, ensuring daily activities meet business goals and deliver value for spend.
• Benchmark JSM’s commercial terms and services against other leading digital agencies in the telecom sector.
• Provide actionable recommendations based on a thorough evaluation of alternative agencies.

Performance Measurement & Reporting:

• Regularly analyze and report on digital acquisition performance metrics, including ROI and gross adds.
• Identify areas for improvement and implement strategies to optimize campaign outcomes.
• Ensure timely resolution of all identified challenges impacting performance.

Stakeholder Collaboration:

• Work closely with internal stakeholders to address issues promptly and align digital initiatives with broader business goals.
• Act as a key liaison between Lycamobile and JSM to ensure seamless communication and execution of strategies.

Key Performance Indicators (KPIs):

• Gross adds achieved through digital channels.
• Successful onboarding of the in-house digital team within the consulting period.
• Improvement in website customer journey metrics (e.g., conversion rates, bounce rates).
• Effective cost management and maximized ROI on digital spend.
• Streamlined processes for collaboration between the in-house team and external agencies.

Qualifications:

• Demonstrated expertise in digital acquisition and sales within telecom or related industries.
• Proven ability to recruit, onboard, and manage high-performing digital teams.
• Experience optimizing website user experiences and conversion rates.
• Strong analytical and problem-solving skills for evaluating agency performance and spend.
• Excellent communication and leadership skills for managing stakeholders and cross-functional teams.
• Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads, SEO platforms, affiliate networks).

Key Traits:

• Results-oriented with a focus on measurable outcomes.
• Detail-driven with excellent organizational skills.
• Strategic thinker with the ability to execute operational plans effectively.
• Team builder and collaborator with strong interpersonal skills.