Director of Digital Marketing - The Fairmont Hotel

Company Description

Since 1907, Fairmont has served as the San Francisco residence for U.S. presidents, world leaders, and entertainment stars. The landmark hotel offers 606 well-appointed guest rooms and suites, three distinctive restaurants, a health club, and easy access to the city's most popular attractions. Fairmont San Francisco is located atop Nob Hill at 950 Mason Street.

Fairmont is proud to be an Equal Opportunity Employer. Feel free to visit our website at http://www.fairmont.com/ to find out more about our company.

EOE/M/F/D/V

Job Description

The Director of Digital Marketing will work closely with Sales, Marketing, and Revenue Management teams to maximize e-commerce revenue and support the development of on-property and corporate digital marketing activities and programs.

• Develop and manage the e-commerce strategy covering all online marketing efforts of the hotels including traffic and revenue generation programs via SEO, SEM, affiliate marketing, email, display, and other online mechanisms.
• Measure key performance metrics in Google Analytics and other available tools to identify trends and areas of growth opportunity.
• Provide the Executive Team and key stakeholders with monthly reporting summaries using GA4, vendor reports, and property reporting systems.
• Develop and nurture the relationship with Performics agency, closely managing the digital spend and analytics.
• Manage online advertising efforts including display advertising, ad networks, and paid directory inclusions.
• Advise on compelling ad imagery, copy, and promotions in consultation with property and corporate e-commerce and Marketing teams.
• Assist in developing annual marketing plans and budgets by providing strategy and recommendations based on market analysis, current performance metrics, and best practices.
• Participate in Corporate and Regional digital marketing calls to discuss new initiatives and share best practices.
• Manage email campaigns, work with Responsys email tool, build and load lists.
• Oversee retention strategies using email, newsletters, social online media, etc. to increase customer frequency.
• Focus on increasing web direct share and Brand.com contribution.
• Optimize the user experience on all devices, keeping up to date on the latest online and UX data.
• Utilize e-commerce platforms to engage in ads and offers with ALL Members, to increase property's loyalty share.
• Manage content and imagery on all digital channels including Fairmont.com, hotel microsite, Accorhotels.com, and Online Travel Agent sites such as Expedia, Booking.com, TripAdvisor, etc. to ensure a consistent web presence.
• Own the commercial aspect of Online Travel Agencies (e.g. Expedia, Booking.com) and partner with Revenue Management on overall strategy.
• Review content, itineraries, and offers on new California landing page, destination pages, and event calendars.
• Increase visibility through effective distribution of interactive video content.
• Contribute to online social media strategies, including paid social, and reputation management best practices.
• Assist with concepts, proofing, and copywriting tasks for digital campaigns.
• Establish, maintain, and continually improve processes and workflows as they relate to website and CRM.
• Investigate new technology and enhancements to increase revenue, brand awareness, and customer experience.
• Partner with Sales, Marketing, Public Relations, and Revenue Management to promote the hotel's offerings.
• Additional duties as assigned.
• Salary Range: $122,000-$163,000 USD Gross Annually.

Qualifications

Qualifications:

• Extensive digital marketing experience of at least 5-7 years in a direct-to-consumer environment.
• Expertise with Google Analytics, including GA4 certification, and other web analytics tools and metrics required.
• Certified Digital Marketer or comparable digital marketing training preferred.
• Post-secondary Bachelor's Degree from an accredited 4-year institution.
• Past experience purchasing online display advertising and coordination online campaigns.
• Strong communication, problem-solving, and presentational skills.
• Fast learner, can learn new programs and tasks quickly and effectively.
• Comfortable working with various software applications and content management systems.
• Experience in the travel or hospitality sector an asset.
• Ability to multi-task and prioritize with the ability to follow through on objectives.
• Ability to work independently as well as collaborate and work cohesively in a team.

Visa Requirements: Must provide proof of eligibility to work in the United States.

Additional Information

Fairmont is proud to be an Equal Opportunity Employer. Feel free to visit our website at http://www.fairmont.com/ to find out more about our company.

EOE/M/F/D/V

All your information will be kept confidential according to EEO guidelines.