Director of Digital Marketing - CoreSite

Looking to work for a successful company that offers growth opportunity and an award-winning culture? Are you a digital marketing expert with a passion for SEO, SEM and PPC? Do you have experience developing, managing, and optimizing demand generation websites?

CoreSite is searching for a digital marketing leader. Our Director of Digital Marketing is responsible for developing and implementing strategic and integrated outbound digital marketing initiatives for CoreSite. This leader will direct and manage a talented digital marketing team to identify and reach desired target audiences and deliver quality leads to our sales organization. This role is responsible for using data analytics to continually optimize and manage our corporate website, digital marketing efforts, social media, database, and support team while partnering with our sales organization.

To ensure alignment, this leader will collaborate with CoreSite’s Sales organization to meet or exceed generated lead targets while leveraging their rich professional experience and industry best practices.

The Director of Digital Marketing will provide direction and assistance in all areas of digital marketing strategy and execution. This role is responsible for developing and driving digital marketing strategy, website development, paid media, email marketing, and SEO marketing trends, using best practices to serve the objectives of the organization and adjusting as necessary.

This role is an integral part of a highly collaborative and effective cross-functional marketing team, so exceptional communication, collaboration and problem-solving skills are required attributes. As digital marketing strategies and best practices change quickly, this role requires high attention to detail and operates with a high-level of authority and autonomy to make frequent and daily decisions, based on data analytics, to optimize digital marketing programs and campaigns.

Duties:

• Continuously optimizes SEO on the Company’s website to increase inbound leads and conversion rates
• Works cross-functionally to effectively launch programs with digital channel partners
• Effectively segments and targets desired target audiences and verticals
• Sets benchmarks and regularly reports on success metrics for management review
• Mentors and manages digital marketing team
• Effectively manages vendor partnerships and contracts
• Responsible for paid media strategy and execution (paid ads and content syndication)
• Responsible for creating and executing a digital marketing strategy that’s laser-focused on achieving sales targets and broader Company objectives
• Manages and optimizes digital marketing budget
• Responsible for building successful campaigns from start to finish including strategy, landing pages, tracking, implementation, execution, and reporting
• Ensure that marketing leads from campaigns are being passed correctly and tracked properly
• Follow brand standards and have an eye for details that make digital content stand out in the crowd
• Partner with the Director, Marketing Communications to strategically deliver content to the right audience through the right channels at the right time
• Promote and demonstrate the behaviors consistent with CoreSite’s culture and values
• Special projects as assigned

Reporting:

• Measures customer and consumer satisfaction and engagement using qualitative and quantitative metrics
• Participates in planning and analysis of digital analytics to optimize campaigns and create reports for distribution

Requirements

Knowledge, Skills, & Abilities:

• Ability to stay abreast of relevant industry channels for ongoing content
• Skilled in front-end web development (HTML5, Sass, CSS3, JavaScript) and familiar with working in a content management system
• Skilled in Google analytics measurement and management
• Strong understanding of the website development process and can manage timelines, agencies, project scope and budget to ensure on time execution
• Skilled in developing, mentoring, and managing a team, while fostering a both team and cross-collaboration
• Ability to optimize programs on a regular basis to optimize ROI and report on campaign progress
• Ability to identify and manage agencies to execute website enhancements, meet goals, and timelines
• Skilled in providing feedback on integrated marketing plans, contributing to strategy, objectives, KPIs, and has the ability to measure results using existing or new tools

Education and Experience:

• Bachelor’s degree in Digital Marketing, or equivalent experience, is required
• 7+ years of B2B digital marketing experience is required
• 5+ years of proven experience in website development is required
• 5+ years management experience preferred
• Strong understanding of lead flow and optimizing /tracking a buyer’s journey required
• Technical acumen and experience managing a B2B marketing technology stack (including SEMRush and HubSpot) required
• Experience working with various database and content management systems, such as SalesForce, On24, BrightTalk, and Wordstream
• Must have an understanding of the technical workings of digital properties including but not limited to: HTML, CSS3, UI design, UX design, blogs, and analytic programs
• Prepared to provide examples of previous campaigns and success criteria and example metrics

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle or feel objects; reach with hands and arms; climb stairs; balance; stoop or kneel; talk and hear. The employee must occasionally lift and/or move up to 25 pounds.

Compensation:

Compensation for this role includes a base salary between $$150,000 and $175,000 annually. This role is also eligible for an annual bonus and equity, based upon individual and company performance.

Posting Timeline: This position is expected to be open for applications through May 23, 2024

Benefits

Not only does CoreSite have a fun, team-focused work environment, but we also offer great benefits to all employees regularly scheduled to work more than 20 hours a week!

• First-day medical insurance through Cigna with generous premium cost coverage
• Dental insurance through Delta Dental
• Vision insurance through VSP
• Telemedicine through MDLive for Cigna
• Healthcare and dependent care flexible spending account (FSA) plans
• Health saving account (HSA) plans for employees participating in the High Deductible Health Plan
• Life, AD&D, short-term disability, and long-term disability insurance fully paid by the company
• Voluntary coverage benefits for supplemental life, critical illness, accident, and hospital insurance
• First-day eligibility for 401(k) savings plan through Fidelity, which includes an attractive matching company contribution
• Discretionary annual bonus and equity incentive plan
• Employee stock purchase plan (ESPP) with a 15 percent discount
• 16 days of paid time off (PTO)
• 11 paid company holidays and additional floating holidays
• School visitation and elder care paid time off
• Parental leave, adoption and surrogacy benefits, and family planning/fertility support
• Wellness reimbursement program & wellness incentive program
• Free parking or a company contribution toward a public transit pass
• Education reimbursement and student loan debt assistance program
• Employee assistance program, childcare resources, personal finance management support, and student loan debt assistance program
• Pet insurance
• Charitable matching program

Applicant Privacy Notice: CoreSite is committed to protecting the privacy and security of personal information submitted by applicants. The California Consumer Privacy Act (CCPA) requires us to provide you information about our personal information handling practices. As a result, we’re providing this Privacy Notice that describes how we collect, use, share, and update personal information from individuals who wish to be considered for employment with CoreSite. To read the Applicant Privacy Notice, please go to https://www.coresite.com/applicant-privacy-notice.