Director of Demand Generation - Ninety

At Ninety, we’re relentlessly focused on building great companies. 

Ninety is an innovative, cloud-based business operating system (BOS) that helps organizations  focus, align, and thrive. 

Our best-practices based platform not only simplifies the hard work associated with building great organizations but organizes, stores, and makes easily accessible all the associated information.  

As Ninety continues to experience exceptional growth, we are looking to bring on a Demand Gen Marketing Leader who will report to the Head of Marketing.

To be successful in this role, you must have:

• 7 years experience managing marketing channels with successful results
• 5 years experience in managing a high performing team
• Well versed in demand fundamentals including paid, organic, direct and more
• Experience with managing different advertising platforms
• Results and metric driven, continually looking to test, iterate and improve
• Empathetic, ability to place yourself in users' mindset, developing strategies and content that increase brand awareness and drive business growth
• Excellent written and verbal communication skills - a must
• Analytical mindset: comfort with metrics and optimization tactics
• Self starter, intellectually curious, active learner who is eager to drive business results
• Collaborative spirit, thrives in dynamic environment
• Product Led Growth is a plus

Your Key Responsibilities:

• Driving high performing traffic to the website to start a free trial.
• Design and execute multi-channel marketing campaigns that drive customer acquisition
• Analyze user behavior to segment audience(s), personalizing content and contact strategies to maximize response
• Partner with Product, Customer Success and Partnership teams to further build marketing motions to attract our ideal customer. 
• Identify and test areas of improvement and optimize performance with messaging, segmentation, and creative, etc.
• Iteratively A/B test hypothesis to increase long-term engagement & reduce churn, documenting and sharing results with key stakeholders

Preferred Qualifications:

• Skills - Ad Platform management, email nurture building, campaign strategy and being responsible for all traffic coming to the website
• Education - Undergraduate in Marketing, Information systems, or Analytics
• Technologies - Experience with HubSpot, Facebook, Google Ads, etc.
• Portfolio of work - Experience managing marketing channels and functions
• Relevant work experience - Worked at a high growth company, PLG motion business

About Us as an Employer:

• Ninety’s focus on helping organizations focus, align, and thrive isn't just for our clients. We also believe deeply in helping our employees flourish. At 90, we focus on attracting, developing, and retaining our kind of great people. How?
  • We believe in Work From Anywhere, giving our employees the freedom and flexibility to work from wherever they need to live their best life. 
  • As-needed vacation. Don’t worry about punching the clock or losing days. 
  • Health and Dental insurance with employer contribution toward premiums
  • Employer Paid Life insurance and Long Term Disability Coverage 
  • HSA, FSA, and DCFSA accounts available.
  • Productivity/Wellness allowance.
  • Generous Paid Parental Leave 
  • Professional development allowance.
  • Technology allowance.
  • Company gatherings with travel allowance. 

• Why we love doing what we do: Small to midsize businesses are the foundation of almost every healthy community. They provide not just employment but opportunities for people to learn, grow and become leaders who take responsibility for the well-being of the community. 

• Our values: 

G​…Get Smart Stuff Done

T​…Teamwork

R​…Resilient  ​

I​… Inquisitive​

B​…Best ​

E​…Extra Mile

The “Seat” we have open

Once we are confident we have someone who is a great core-value fit and well suited for the seat they are in, we provide a high degree of autonomy so they can master their seat leveraging their Unique Abilities™ and then take on more and more responsibility.

If the above sounds appealing to you, we invite you to apply and see if you are well suited to help us help companies achieve real, healthy, and sustainable growth!

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