Director of Community Partnerships and Sales - YMCA of Greater Seattle

Our Commitment to Equity
The Y actively promotes a culture free from bias and injustice. We are dedicated to removing institutional and systemic barriers that result in oppression and racism. We will be accountable to marginalized communities for creating equitable and sustainable environments where social justice is woven into every facet of our programs, and by caring for our communities in a culturally versatile and respectful manner.

Job Summary

YMCA of Greater Seattle seeks a dynamic, mission-driven Director of Community Partnerships and Sales to play a key role in driving the growth and success of our Y Overnight Camps, Outdoor Leadership, and Outdoor Environmental Education programs by developing and nurturing strategic partnerships within the community, leading sales and outreach efforts, and increasing enrollment. This innovative position requires a passionate and creative individual who is committed to expanding the Y’s reach, forging meaningful relationships, and promoting the benefits and value of a Y outdoor experience for all young people.

The ideal candidate will have a strong background in sales, partnership development, and community engagement, as well as an understanding of the unique opportunities and challenges that come with promoting an overnight camp environment. This position requires collaboration across teams to ensure that our camp programs remain a top choice for families while continuing to build sustainable and mutually beneficial relationships with community organizations, schools, businesses, and other stakeholders. In close partnership with the highly collaborative YMCA of Greater Seattle leadership, the Director of Community Partnerships and Sales is expected to build upon the organization’s success, constructing and fulfilling all assigned financial and operational goals and objectives. We are seeking a proven leader who can direct and support change management with ease. The Director of Community Partnerships and Sales will be comfortable motivating, communicating, and influencing and in a multitude of environments with a diversity, equity, and inclusion lens.

What you'll get from working at The Y

• Membership to the YMCA of Greater Seattle for you and your household
• Medical, Dental, Vision, and Life insurance
• Retirement with generous employer contributions
• Free access to mental health resources
• Rapidly-accruing paid time off (PTO)
• Discounts on qualifying YMCA of Greater Seattle childcare and day camp programs 

The YMCA of Greater Seattle is committed to providing a positive atmosphere that prioritizes safety and inclusivity for all employees. The YMCA of Greater Seattle has implemented safety standards and protocols related to preventative health measures based on CDC and local health department guidelines.

Sales and Enrollment Growth:

• Develop and implement a comprehensive sales strategy to increase camp enrollment and overall revenue, targeting new families, organizations, schools, and corporate sponsors.
• Support implementation of targeted marketing campaigns (digital, print, social media) to drive awareness and generate leads. Inform the vision for and creation of marketing content (video, photo, and print) to support direct partnership and sales efforts. Support the distribution of marketing materials that promote the camp’s unique programs and benefits.
• Develop and implement a strategic partnership and outreach plan to increase the diversity, equity, and inclusion of the Y’s camping and outdoor leadership programs. Work closely with the camp leadership team to track and analyze enrollment trends, adjusting strategies as necessary to meet growth goals.
• Conduct outreach and follow-up communications with prospective families and school leaders to convert leads into camp and outdoor leadership registrations.
• Lead information sessions, camp fairs, and open houses to engage with prospective campers and their families.
• Attend local community partner meetings and youth focused events such as PTA meetings and non-profit meetings and events.
• Work with the Y’s Marketing Team to ensure consistent messaging across all platforms, reflecting the camp’s mission and values.

Community Partnerships and Outreach:

• Cultivate and manage relationships with local schools, community organizations, businesses, and other partners to enhance camp visibility and build long-term, sustainable partnerships.
• Identify opportunities for collaboration, such as home school associations, after-school programs, community events, and corporate sponsorships that align with the YMCA’s mission and support camp growth.
• Develop and manage partnerships with community leaders, local businesses, and nonprofits to establish the Y’s Camping & Outdoor Leadership programs as a key resource and industry leader for youth development and community engagement.
• Act as the primary liaison for community outreach efforts, ensuring that the camp’s programs are inclusive and accessible to diverse populations.

Program Development and Feedback:

• Collaborate with the camp program staff to provide reciprocal feedback ensuring that camp offerings align and adapt with the changing needs and interests of the target market.
• Gather feedback from parents, community partners, and campers to continuously improve the camp’s offerings, impact, and customer satisfaction.
• Identify and create new programs or partnerships that expand the camp’s reach and appeal to a broader demographic.

Budget and Reporting:

• Develop and manage the community partnerships and sales budget, ensuring that spending aligns with strategic goals and priorities.
• Monitor and report on sales performance, partnership progress, and enrollment trends to the Senior Executive Director and adjust strategies as needed.
• Provide regular updates on key partnership opportunities and outcomes, including metrics related to camp enrollment, revenue, and community impact.
• Build and maintain relevant customer/partner relationship management tools to update and inform critical work across the camping and outdoor leadership team.

Work Environment

This job operates in a professional office environment.  This role routinely uses standard office equipment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear.  The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.  This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.

Position Type/Expected Hours of Work

This is a full-time position, and hours of work and days are generally Monday through Friday. Evening and weekend work will be required as job duties demand.

Travel

Travel within the assigned region is expected and is primarily during the business day, though some programs and meetings will take place in the evenings or on weekends.  The ability to travel to schools, camp properties, and program spaces that may not be on public transit lines will be expected.

• Bachelor's degree or equivalent education/experience in Marketing, Nonprofit Management, Business Management, or a related field. Other applicable education, training, and experience, which provide the knowledge, abilities, and skills necessary to perform effectively in the position will be considered.
• 5 years of experience in sales, business development, or community outreach, ideally within the youth, education, or camp industry.
• Proven track record of developing and maintaining strategic partnerships and driving enrollment and/or revenue growth.
• Experience in creating and executing enrollment campaigns.
• Knowledge of youth development, outdoor education, or camp programs is a plus.
• Must be highly organized, able to work independently and have an ability to work under pressure to coordinate multiple requests and meet competing deadlines. Strong project management skills.
• Must have strong interpersonal, communication, and presentation skills.
• Demonstrated ability to be a creative problem solver who can adapt to changing circumstances and priorities.
• Ability to work in a fast-paced environment with a strong customer service orientation.

Preferred Qualifications

• Knowledge of and previous experience with diverse populations (language, culture, race, physical ability, sexual orientation, etc.).
• Ability to speak any language in addition to English may be helpful. 

Other combinations of applicable education, training, and experience which provide the knowledge, abilities, and skills necessary to perform effectively in the position may be considered. 

You'll be a great fit for the Seattle Y if you

• Thrive on working in a collaborative environment.
• Are very adaptable.
• Have high ownership and strong work ethic.
• Are a great problem solver who can think on your feet.
• Truly enjoy being of service to people.
• Like being part of a team that cares about one another as people and enjoy working together.
• Want to know that the work you do contributes to building a better, stronger community for all.

Our Mission

Building a community where all people, especially the young, are encouraged to develop their fullest potential in spirit, mind, and body.

YMCA of Greater Seattle's Core Values

• Respect
• Responsibility
• Honesty
• Caring
• Passion for Excellence

YGS is an equal opportunity employer and is committed to creating a diverse and equitable work environment.  Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by local, state, or federal law.

All job offers are contingent on the results of a background check. We participate in the Federal E-Verify system.