Director of Brand, Campaign, and Content Strategy at G-P

As the Director of Brand, Campaign, and Content Strategy, you will play a pivotal role in driving integrated, multi-channel campaigns that align and unify marketing efforts across the organization. You will focus on ensuring seamless collaboration across all marketing functions to amplify G-P’s brand presence, engage global audiences, and deliver measurable business impact. Additionally, you will focus on building and leading a high-performing, iconic team that garners industry recognition for its innovative approach and outstanding results.

This role requires a visionary leader with a deep understanding of brand strategy, campaign development, and content creation, coupled with strong leadership and cross-functional collaboration skills. Reporting to the VP of Brand & Product Marketing, you will be responsible for setting the strategy and execution roadmap to position G-P as the leader in global employment.

Key Responsibilities

1. Brand Leadership
   • Own and evolve G-P’s brand strategy, ensuring a consistent and compelling identity across all channels and touchpoints.
   • Champion the G-P brand voice and visual identity, driving alignment across internal teams and external communications.
   • Develop strategies to increase brand and category awareness globally, ensuring G-P is top of mind for decision-makers in global hiring.
   • Lead initiatives that solidify G-P’s leadership in the global hiring reinforcing its reputation as an innovator in the market.
   • Collaborate with the creative studio to deliver world-class assets that reflect G-P’s market leadership and set a new standard in the industry.
   • Track and analyze brand health metrics, including awareness, sentiment, and share of voice, to inform and refine branding initiatives.
2. Integrated Campaign Development and Leadership
   • Design and lead integrated, multi-channel campaigns that unify efforts across marketing teams and deliver measurable impact.
   • Partner with demand generation, product marketing, and regional marketing teams to align campaigns with shared goals.
   • Collaborate with the creative studio to ensure campaigns achieve creative excellence and resonate with target audiences.
3. Content Strategy and Storytelling
   • Craft compelling brand, campaign, and content narratives that resonate with global audiences and showcase G-P’s unique value proposition.
   • Build a comprehensive content strategy to support integrated campaigns, drive awareness, and engage key audiences.
   • Ensure content aligns with campaign themes and is effectively utilized across channels to maximize impact.
   • Collaborate with product marketing to ensure campaign messaging aligns with product positioning and customer needs.
4. Metrics and Optimization
   • Define, track, and report on KPIs for brand health, campaign performance, and content effectiveness.
   • Analyze campaign performance and audience insights to refine strategies and optimize future efforts.
   • Ensure accountability across teams by tracking progress against goals and timelines and leading retrospectives post campaign.
5. Cross-Functional Collaboration
   • Build strong relationships with marketing, sales, and product teams to align priorities and create synergies across campaigns.
   • Act as a strategic partner to demand generation, product marketing, and field marketing teams, ensuring campaigns drive engagement and revenue impact.
   • Foster a culture of collaboration and accountability to ensure campaign success.
6. Market Differentiation
   • Stay informed about industry trends, competitive positioning, and audience needs to ensure G-P remains ahead of the curve.
   • Continuously innovate campaign strategies to differentiate G-P in a competitive marketplace.
7. Developing a High-Performing, Iconic Team
   • Build and lead a team of exceptional brand, campaign, and content professionals, fostering a culture of creativity, collaboration, and excellence.
   • Mentor team members to reach their full potential, ensuring high performance and personal growth.
   • Establish G-P’s team as an industry leader, earning recognition for innovative strategies, outstanding campaigns, and thought leadership.

What You’ll Need to Succeed:

• 10+ years of experience in campaign management, brand strategy, and content marketing within B2B SaaS.
• 4+ years leading high-performing teams.
• Proven success in leading integrated campaigns across multiple marketing functions and channels.
• Demonstrated expertise in tracking brand health metrics and increasing category and brand awareness in competitive markets.
• Experience leading and mentoring high-performing teams, with a proven track record of achieving industry recognition.
• Strong experience working with creative teams or agencies to deliver high-impact campaigns and assets.
• Exceptional ability to measure and optimize brand health, including tracking awareness, sentiment, and engagement.
• Expertise in designing and executing integrated marketing campaigns that unify efforts across demand generation, content, and creative functions.
• Exceptional storytelling skills and the ability to craft compelling narratives that connect emotionally with audiences.
• Strong understanding of multi-channel marketing, including digital, social, and traditional media.
• Proven ability to inspire and develop teams to deliver exceptional results and gain industry recognition.
• Data-driven mindset with the ability to translate insights into actionable strategies.
• Proficiency with tools for brand tracking, campaign management, content management (CMS), and analytics.
• Familiarity with SEO best practices and content performance optimization.