Director, Multiplatform Communications and Special Projects - George Mason University
Fairfax, VA
About the Job
Department: Communications and Marketing
Classification: Public Relations & Mktg Mgr 2
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Pay Band: 05
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The primary purpose of the Office of University Branding is to advance the good reputation of George Mason University through increasing public awareness, understanding, and advocacy of the University. The organization serves as the University's central steward of institutional brand strategies, policies, guidelines, expertise, and resources, used to promote the University's newsworthy and noteworthy educational, research, and service efforts that support the fulfillment of its mission. In addition, University Branding is the central resource for communication internally and between the University and its various publics.
About the Position:
Reporting to the Executive Director of News and Content, the Director of Multiplatform Communications and Special Projects collaborates across the Office of University Branding (OUB) and manages a small team of writers, videographers, and student interns focused on producing stories, short-form videos, and audio stories/podcasts, and engages additional writers, producers, videographers, photographers, graphic designers, and editors, as needed.
This role includes producing a monthly podcast with the President called "Access to Excellence" and requires close collaboration with OUB Creative, Digital and Social Teams, as well as graphic designers, producers, editors, media relations, and communications leads across the university.
Responsibilities:
Strategic Planning
Classification: Public Relations & Mktg Mgr 2
Job Category: Classified Staff
Job Type: Full-Time
Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)
Location: Fairfax, VA
Workplace Type: Hybrid Eligible
Pay Band: 05
Salary: Salary commensurate with education and experience
Criminal Background Check: Yes
About the Department:
The primary purpose of the Office of University Branding is to advance the good reputation of George Mason University through increasing public awareness, understanding, and advocacy of the University. The organization serves as the University's central steward of institutional brand strategies, policies, guidelines, expertise, and resources, used to promote the University's newsworthy and noteworthy educational, research, and service efforts that support the fulfillment of its mission. In addition, University Branding is the central resource for communication internally and between the University and its various publics.
About the Position:
Reporting to the Executive Director of News and Content, the Director of Multiplatform Communications and Special Projects collaborates across the Office of University Branding (OUB) and manages a small team of writers, videographers, and student interns focused on producing stories, short-form videos, and audio stories/podcasts, and engages additional writers, producers, videographers, photographers, graphic designers, and editors, as needed.
This role includes producing a monthly podcast with the President called "Access to Excellence" and requires close collaboration with OUB Creative, Digital and Social Teams, as well as graphic designers, producers, editors, media relations, and communications leads across the university.
Responsibilities:
Strategic Planning
- Develop and manage a digital communications video and podcast strategy for OUB that maximizes team resources and encourages contributions from other units, leverages studios as needed, driving measurable engagement with the university's key stakeholders across all platforms.
- Collaborate across OUB to produce the President's "Access to Excellence" podcast, including maintaining long-lead editorial calendar, researching and scheduling guests, drafting discussion prompts, securing studio time, requesting photo/video and graphic assets, drafting titles and story/descriptions for different platforms, editing audio, creating promotion and distribution plans, ensuring timely and optimized web publishing, tracking metrics, as well as staying on top of best practices and new trends in podcast production and promotion.
- Lead the development of digital communications content, including social and short-form videos, collaborating with internal staff, OUB teams, and external vendors as needed;
- Write story treatments and descriptions, conduct pre-interviews and site visits, gather stakeholder input, attend shoots to manage interviews, and ensure key narrative or visual elements are captured;
- Work with Creative team on titles and graphic elements, ensure timely and optimized web publishing (gmu.edu, YouTube, etc.); and
- Develop and manage promotion and distribution plans in consultation with the OUB team and external units, including drafting or approving related/companion copy elements and narratives, reviewing pitches, scripts, and video edits while ensuring consistency, strong through line, timeliness for news and audience consumption cycle, and tracking metrics.
- Work closely with news and communications teams, creative teams, web teams, social media teams, and media relations colleagues across the university to ensure a consistent pipeline across platforms of engaging videos and audio stories aligned with the university's branding and strategic goals.
- Ensure that all news content aligns with the university's "ALL TOGETHER DIFFERENT" narrative and editorial standards.
- Provide hands-on video and audio st
Source : George Mason University