Director, Modular Content - Azurity Pharmaceuticals - US
Woburn, MA
About the Job
Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company's patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.
Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.
As Director, Modular Content, you will play a pivotal role in shaping and implementing Azurity's content strategy to ensure effective and efficient development of snackable, multipurpose content to support our omnichannel engagement strategy. You will lead a team responsible for creating modular and multi-purpose content that can be used with different audiences and in multiple channels. This position requires a strategic thinker with an understanding of the pharmaceutical industry, content development, and the MLR process (known as PMRC at Azurity).
The Director, Modular Content will be a part of the Digital Innovation and Marketing Operations Team (DIMO) and report to the head of DIMO. DIMO's mission is to drive digital transformation within the commercial organization that is rooted in continual enhancements focused on a digital-first mindset, which uses a test & learn culture while balancing operational effectiveness and personalized omni channel customer engagement supporting Azurity's commitment to ACE (Azurity Commercial Excellence), as we Serve Overlooked Patients.
Partnering closely with the entire Marketing team, this individual will also work closely with cross-functional team members in PMRC), COAi (Commercial Operations, Analytics, and Insights) and Digital to ensure that Strategic Imperatives are supported though the development and execution of best-in-class practices and tactics.
Responsibilities
- Develop and implement a modular content strategy aligned with company goals and regulatory requirements.
- Design and implement governance process for modular content that allows for snackable, multi-purpose use and functionality in our omni channel customer engagement model.
- Enhance use of video content and messaging.
- Collaborate with cross-functional teams to ensure content meets regulatory standards and brand messaging and aligns with brand's strategic imperatives.
- Lead and mentor the internal creative studio, fostering a collaborative and dynamic environment where creative professionals thrive.
- Evolve Azurity's end-to-end content creation process, from ideation to execution, ensuring the timely delivery of high-quality, innovative, multi-purpose content.
- Provide guidance on content development.
- Nurture a culture of creativity, continuous improvement, and accountability within the creative team.
- Proven success in building and leading high-performing teams in a local and global environment.
- Spearhead the development of innovative content solutions, using emerging technologies to enhance development and QC process.
- Demonstrated success in optimizing creative workflows and resource allocation for maximum efficiency and effectiveness.
- Partner with brand teams to understand content needs and integrate creative solutions to support brands strategic imperatives.
- Foster seamless collaboration between marketing and PMRC to ensure a cohesive and unified approach to content development.
- Travel Requirements: Team meetings across multiple office locations, conferences/conventions, national commercial meetings - overall travel expectation of approx. 20%-30%
Qualifications and Education Requirements
- BA or BS degree (MBA or advanced degree a plus).
- Minimum of 7- 10 years of pharmaceutical/biotech and/or life science related digital marketing experience (Agency experience welcome).
- A minimum of 5 years of experience in content marketing and development.
- Experience working with digital agencies and offshore internal and external partners.
- Attention to detail and follow-through on execution required.
- Functional knowledge and expertise on digital marketing platforms - Veeva and Sales Force Marketing Cloud.
- Must be able to work in a fast-paced and challenging environment with the ability to manage multiple projects simultaneously and meet deadlines.
- Passion for creating personalized content and implement innovative ideas to increase customer engagement and digital excellence.
- Understanding / experience in modular content required.
- Ability to function as a leader by building strong working relationships built on clarity, collaboration, empathy, reliability, and simplicity required.
- Strong Understanding of Medical, Legal, Regulatory (MLR) process. At Azurity we call it PMRC.
- Ability to apply strong quantitative skills with an ability to set KPIs and measure content development process.
- Campaign management and delivery excellence, utilizing best practices for operationalizing a modern Martech stack.
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
- Excellent verbal and written communication skills.
#LI-Hybrid
Physical & Mental Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to sit for long periods of time
- While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
- May occasionally climb stairs and/or ride elevators
- The employee must occasionally lift and/or move up to 25 pounds
- Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
- Other miscellaneous job duties as required
Benefits We Offer:
- Unlock Your Earning Potential: Join our team and be rewarded with a competitive compensation package, including an annual bonus based on company performance, that recognizes your exceptional talent.
- Sales - In lieu of annual bonuses, we offer an Incentive compensation program that allows you to earn more - even over plan.
- Fuel Your Success: *Sales Only* - We understand the value of your hard work and provide a car reimbursement program and gas card for both business and personal use as part of our commitment to supporting you.
- Comprehensive Health Coverage: We value your well-being and offer excellent medical, dental, vision, and prescription coverage to ensure you and your family are always taken care of.
- Flexibility for Your Lifestyle: Achieve work-life balance with our hybrid work model, allowing you to work two days from home and three days in the office. *Excludes Sales, Manufacturing, and some Operations positions*
- Start Your Week on a High Note: Indulge in our "Bagel Tuesday" perk, where you can enjoy a fresh bagel on us every Tuesday morning. **Only for On-site/Hybrid colleagues**
- Invest in Your Future: Our Retirement Savings Plan (401K) is designed to help you secure a comfortable retirement by matching dollar for dollar up to 5%.
- Time Off That Counts: Take advantage of our generous PTO policy, which offers 20 days annually + rollover (up to 40 hours).
- Meaningful Time with Your Loved Ones: We close between Christmas and New Year's to give you an extra week off to spend quality time with your family and recharge.
- Enjoy the Holidays: Over the course of the year, Azurity recognizes 13 holidays.
- Summer Vibes: Embrace the summer season with our Summer-Hours perk, available between Memorial Day and Labor Day. **Excludes Sales Colleagues**
- Invest in Your Education: We support your professional growth with tuition reimbursement for undergraduate and graduate level courses or certifications.
- Recognize and Be Recognized: Our Azurity High Five peer recognition platform allows you to celebrate your colleagues' accomplishments and receive recognition for your own outstanding work.
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