Director, Menu and Marketing, CosMc’s - McDonald's Corporation

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:

• Take a class at Hamburger University
• Sample future items in our Test Kitchen
• Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

The CosMc’s Marketing & Menu Director spearheads the brand and menu strategy, proactively finding opportunities to evolve as the business evolves. The role, along with the team they oversee, is the voice of the consumer in conversations and monitors social sentiment and business results to identify areas of opportunity both in how the brand presents itself as well as how the restaurant operates and engages with customers.

Moving into 2025, the role will own the integrated agency team in building an IMC plan that addresses the business needs for the first half of the year as the brand wraps the pilot stage. This includes leading resource allocation across agencies, being responsible for creative execution and building a learning plan that will address key questions to inform the decision on the pilot.

The ideal candidate will be a strong performer, with expertise in and knowledge of multiple subject areas and experience interacting across functions and directly with Company leadership. This candidate will also have an entrepreneurial approach, comfort with ambiguity and agile ways of working, and willingness to evolving the role and responsibilities as the business continues to evolve.

Responsibilities:

• Build and implement strategy for menu evolution advised by business results and consumer feedback – leading cross-functional implementation across team (e.g., Marketing, Consumer Insights, Operations, Supply Chain, Field, etc.)
• Oversee execution of brand strategy including paid media, community engagement, LSM, CRM and digital ordering channels. Lead team in charge of execution
• Lead agency team in creation of 2025 Marketing Plan including role of channels, resource allocation and creative execution.
• Be responsible for design and execution of Learning Plan including consumer testing on customer experience, product quality, brand relevance and incrementality.
• Oversee cross-functional team engaged in using customer data to uncover insights
• Oversee and provide direction for external comms plan and key press materials for new news
• Oversee the creation of presentations to senior management, as necessary

• Experience required in related field (e.g., Marketing, Menu Strategy, Consumer Insights)
• Bachelors degree in related field required (e.g., Marketing)
• Experience working with McD vendors and other marketing tools to execute on marketing campaigns and other marketing needs
• Creative problem-solver with ability to thrive in fast paced and ambiguous environment
• Ability to adopt new agile ways of working and not be limited by historical McD approaches
• Exceptional leadership ability and strong interpersonal skills to work optimally with teams throughout the organization ; excellent presentation delivery and storytelling skills
• Forward thinking and able to anticipate immediate and long-term implications of potential decisions; ability to identify dependencies across multiple initiatives
• Must have flexibility for potential travel across U.S. geographies

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.