Director, Marketing Technology - Vista Equity Partners Management

The Director, Marketing Technology will lead and manage the firm’s marketing technology (MarTech) strategies and operations and be the day-to-day IT partner for the firm’s Marketing teams. This role is responsible for identifying, implementing, and optimizing technology solutions that enhance marketing effectiveness, provide customer insights, and create revenue opportunities. The role will also participate in each part of our marketing technology and data lifecycle: ensuring clean data capture, building data pipelines, providing data transformations, and extracting insights. The role will act as liaison between marketing and technology to align our MarTech and data architecture and analysis with firm and marketing priorities.

Strategic Partnership:

• Define and lead the MarTech strategy, ensuring alignment with business objectives, business partners and driving measurable growth and engagement.

• Partner with Technology leadership to develop and implement solution roadmaps to enhance MarTech at Vista and ensure alignment with Marketing leadership.

Technology Evaluation & Implementation:

• Evaluate and recommend marketing technology tools and platforms, including CRM, CMS, ABM, customer data platforms, marketing automation, analytics, and digital advertising solutions.

• Lead the implementation, integration, and optimization of MarTech platforms to ensure seamless data flow, operational efficiency, and ROI.

Data Strategy & Analytics:

• Develop a cohesive data strategy for marketing insights, leveraging tools and analytics to gather, analyze, and visualize data that drives performance.

• Collaborate with data and analytics teams to establish key metrics, dashboards, and reporting tools that provide actionable insights for marketing strategies.

Process Optimization:

• Implement best practices for marketing workflows, campaign management, lead scoring, and nurturing processes to improve effectiveness and agility.

• Drive standardization and efficiencies across core marketing channels, including communications, while allowing flexibility for unique market or product needs.

Team Collaboration & Management:

• Serve as a MarTech subject matter expert and provide guidance and training to marketing, technology, and operations teams.

• Foster a collaborative environment, promoting knowledge-sharing and adoption of best practices.

• Own and drive the end-to-end delivery of marketing technology projects and workflows in partnership with Marketing, Vista IT, technology program management, and external vendors.

• Perform basic project management functions across Marketing technology projects, including development of overall plans with milestones and timelines, RACI, project updates and communication, and coordination with business project managers.

• Build out the technical and functional requirements for the system-related projects that Marketing is leading.

• Collaborate with SVP, Marketing and IT management to develop annual budgets across all relevant platforms and functions.

• Collaborate with the Technology management team to maintain effective overall portfolio management, resource/capacity planning, and adhere to the firm’s delivery and project governance best practices.

• Proactively respond to and resolve system and user issues.

Vendor Management & Budgeting:

• Manage vendor relationships for MarTech platforms, negotiate contracts, and oversee platform renewals and expansions.

• Develop and manage the MarTech budget, ensuring optimal allocation of resources and measuring ROI on investments.

• Bachelor’s degree and minimum of 10 years of experience in marketing technology and data analytics, preferably in a B2B organization.

• Proven experience in developing and executing MarTech and data analytics strategies in complex, multistakeholder environments.

• Experience working with various marketing platforms like Salesforce, Marketo, Google Analytics (GA4), Google Search Console, LinkedIn Campaign Manager, Twitter Ads, etc. and experience implementing marketing automation, CRM, ABM and customer data platforms.

• Familiarity with visualization and analytics tools (e.g., Domo, Power BI, Tableau).

• Ability to communicate complex technical concepts to non-technical stakeholders effectively.

• Ability to work efficiently with large groups of stakeholders, gaining consensus and managing timelines in a fast-paced environment, and to use sound judgment with an eye to the broader marketing data and reporting needs for the business.

• Flexibility, adaptability, and ability to handle multiple tasks simultaneously and prioritize workload.

• Must be process-driven, but flexible. • Demonstrated ability to take initiative.

• Ability to work with details and ensure accuracy, while maintaining a big picture focus.

• Understanding and implementation of marketing analytics concepts like media mix modeling, funnel optimization, attribution models, user segmentation/cohorts, etc. is a plus.

• Working knowledge of databases, data modeling, star schemas and database management also a plus.

• Demonstrated success in managing budgets, vendors, and cross-functional teams through techenablement project management systems (e.g., Jira, Wrike).

• Background in private capital, asset management, or technology consulting preferred.

The annualized base pay range for this role is expected to be between $200-275K.  Actual base pay could vary based on factors including but not limited to experience, subject matter expertise, geographic location where work will be performed and the applicant's skill set.  The base pay is just one component of the total compensation package for employees.  Other rewards may include an annual cash bonus and a comprehensive benefits package.

Vista is a leading global investment firm that exclusively invests in enterprise software, data and technology-enabled organizations across private equity, permanent capital, credit and public equity strategies, bringing an approach that prioritizes creating enduring market value for the benefit of its global ecosystem of investors, companies, customers and employees. Vista’s investments are anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions and proven, flexible management techniques that drive sustainable growth. Vista believes the transformative power of technology is the key to an even better future – a healthier planet, a smarter economy, a diverse and inclusive community and a broader path to prosperity. Further information is available at vistaequitypartners.com. Follow Vista on LinkedIn, @Vista Equity Partners, and on X, @Vista_Equity.