Director, Marketing Campaigns - Empower Pharmacy

Position Summary:

This is an on-site role in Houston, TX.

 

In the role of Director of Marketing Campaigns at Empower, you will be the architect of our commercial success, designing and leading groundbreaking campaigns across B2B, B2B2C, and DTC channels. Your collaboration with the Head of Marketing will see you at the helm of a talented team, including Campaign Managers, Marketing Coordinators, and Lead Acquisition Specialists, all united in the pursuit of exceeding our ambitious revenue and growth goals.

Your expertise will not only influence our strategic direction but will also define our success in the marketplace. With a focus on innovation and strategic insight, you will develop compelling campaigns that not only reach but resonate deeply with our target demographics, enhancing customer engagement and loyalty, and significantly boosting our revenue streams.

This role offers an exceptional chance to imprint your leadership in a vibrant and fast-evolving environment. Here at Empower, your visionary thinking and creative prowess are the catalysts for our journey toward market leadership and transformative growth. We invite you to lead this charge, creating a legacy of success and innovation in our industry.

Duties and Responsibilities:

• Develop and execute comprehensive commercial campaign strategies, ensuring alignment with revenue objectives and organizational goals.
• Define campaign objectives, target audiences, and key performance indicators to measure campaign effectiveness and ROI.
• Lead and mentor a team of Campaign Managers, Marketing Coordinators, ABM, and Lead Acquisition Specialists to develop cohesive and impactful marketing strategies and messaging that drive campaign performance and achieve revenue targets.
• Collaborate with cross-functional teams to integrate campaign strategies across B2B, B2B2C, and DTC channels, maximizing market impact and customer engagement.
• Serve as a subject matter expert in commercial marketing, leveraging market insights and analytics to inform campaign strategies and optimize performance.
• Oversee the creation and production of marketing collateral, including digital content, print materials, and multimedia assets, ensuring alignment with brand guidelines and marketing objectives.
• Oversee the management of campaign assets, budgets, and timelines, ensuring alignment with brand standards and revenue objectives.
• Monitor campaign performance, analyze data, and optimize campaigns in real-time to maximize effectiveness and achieve desired outcomes.
• Lead the development and execution of data-driven insights and reporting strategies to evaluate campaign performance and drive continuous improvement.
• Foster a culture of collaboration, creativity, and resourcefulness within the commercial marketing team, inspiring excellence and innovation in campaign execution.
• Provide leadership, feedback, guidance, and mentorship to the marketing team, fostering a collaborative and high-performance work environment.
• Stay abreast of industry trends, best practices, and emerging technologies in marketing, and leverage insights to drive continuous improvement and innovation in marketing campaigns.
• Performs other duties as assigned.

 

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

Knowledge and Skills:

• Strong analytical skills, with the ability to leverage data-driven insights to inform campaign strategies and optimize performance.
• Ability to effectively convey complex concepts and ideas to diverse stakeholders.
• Strategic thinker with a results-oriented mindset, focused on achieving revenue targets and driving continuous improvement in campaign performance.

 

Key Competencies 

• Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
• Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
• Resourcefulness: Secures and deploys resources effectively and efficiently.
• Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
• Ensures Accountability: Holds self and other accountable to meet commitment.
• Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 8-12 years of experience in commercial marketing, with a focus on revenue generation and campaign management.
• Proven track record of driving revenue growth through successful commercial campaigns in B2B, B2B2C, or DTC channels.
• Experience managing and mentoring teams, with a passion for inspiring excellence and fostering a culture of collaboration and innovation.

Benefits:

• No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
• Onsite Health & Wellness – IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
• Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
• Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
• Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
• Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
• Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
• FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
• 401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
• Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
• Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
• Rewards & Recognition Program: Your hard work doesn't go unnoticed – enjoy rewards and recognition beyond your paycheck.

 

Additional Voluntary Benefits

• Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
• Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
• Critical Illness: Protect your finances from the expenses of a serious health issue.
• Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
• Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
• Legal Services: Access professional legal assistance to address concerns confidently.
• Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
• Pet Insurance: Care for your furry family members with our pet insurance coverage.
• Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.