Director, Integrated Campaign Management - Epsilon Data Management, LLC

How You’ll Make an Impact

The Integrated Campaign Director will play a key role in developing and executing lead generation initiatives for Epsilon’s data, marketing technology, and services business unit with an initial focus on the data solution offerings. You'll leverage your expertise in multi-channel marketing, demand generation, lead funnel management, and stellar communication skills to develop and execute marketing tactics that drive growth in our pipeline and achieve business objectives. This role offers a unique opportunity to influence our marketing strategy, working with executive-level business stakeholders to drive growth in their business and contribute to the organization's overall success.

By joining our team, you'll be part of a collaborative culture that values innovation and empowers employees to make a difference. You'll be an individual contributor, reporting directly to the Senior Director, Product Marketing and working closely with key stakeholders, including Product Marketing, Sales, Creative, Marketing Operations, and the owners of our various marketing channels.

What You’ll Achieve

• Lead integrated marketing planning process for Epsilon’s Data Layer solutions (CDP, Clean Room, Data, and Loyalty) in close collaboration with Product, Sales, and Marketing, ensuring marketing activities align with business needs and priorities.
• Build, manage and execute a multi-channel, multi-touch marketing plan to achieve healthy pipeline coverage, expanding reach into existing accounts and penetrating new accounts.
• Partner with executive leaders to establish meaningful, realistic goals and KPIs mapped to business outcomes.
• Drive the development of high-quality leads through various channels.
• Develop robust lead nurturing programs to move prospects through the sales funnel.
• Partner closely with Product and Sales to define key buyer personas, market segments, and target account lists based on how they buy and the customer lifecycle.
• Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity, and prioritization.
• Partner with peers who manage our paid, owned, and earned channels, as well as content, creative, and operations teams to develop and activate high-quality, compelling marketing initiatives based on audience segments and personas.
• Optimize activities by reviewing results to measure effectiveness and improve performance based on learning.
• Manage campaign budgets effectively and optimize spend to maximize ROI.

Who You Are

• What you’ll bring with you:
  • 10+ years of experience in integrated marketing campaign management.
  • Experience translating business objectives into a strategic marketing plan.
  • Proven ability to develop and execute multi-channel marketing strategies.
  • Strong understanding of lead generation and nurturing best practices.
  • Excellent analytical and data interpretation skills.
  • Excellent communication and interpersonal skills.
  • A “hands on” mindset; you understand strategy is meaningless without execution.
  • Fluency in marketing funnel metrics and management.
  • Proficiency in Microsoft Office Suite, especially PowerPoint.
  • Working knowledge of all key paid, owned, and earned marketing channels.
  • A strong focus on delivering measurable results and exceeding expectations.
• Why you might stand out from other talent:
  • A strong understanding of the mindset of consumer brand marketers.
  • Experience in this role in the advertising and marketing technology industry.
  • A quantitative mindset when it comes to lead funnel management.
  • A strategic mindset and the ability to think critically about business challenges and opportunities.
  • A creative approach to problem-solving, coupled with a strong ability to think outside the box.
  • Deep knowledge of the data and analytics industry, including emerging trends and technologies.
  • A genuine interest in data-driven marketing and a passion for leveraging data to inform decision-making.
  • The ability to adapt to changing priorities and embrace new challenges.
  • The ability to lead and inspire cross-functional teams, as well as influence decision-makers at all levels.

When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: Flexible time off (FTO), 14 paid holidays
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling.

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.