Director, Influencer Marketing - Fenty - Kendo Brands

Job Description

ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

The salary range for this position is $162,379 - $202,969 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks in the summer and July and December wellness/shutdown weeks for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.

The Director, Global Influencer Marketing will develop, oversee and integrate Fenty's influencer programs across the Fenty brands- taking a full funnel approach with influencers to tell brand stories, drive connection, engagement, and conversion with our consumers.

You will lead innovation in our approach to influencers, setting best-in-class standards for the brand. You will work closely with our global and local marketing teams to ensure influencer plans are integrated with the global strategy. You will create best practices and measurement frameworks to ensure we are delivering on goals and KPIs,and will oversee implementation with cross functional and international teams. With a deep understanding of our client, social platforms, and algorithms - you have a deep understanding of how to partner with influencers + creators to strategically build brands across diverse demographics and generate user advocacy on a global scale. You are an experienced leader, enthusiastic and results focused and have enough confidence to define, build, and present strategies and solutions to C-suite executives.

RESPONSIBILITIES

• Define and lead Fenty's global influencer marketing vision, communicate strategy and playbooks to brand marketing + local teams
• Partner closely with cross functional stakeholders to ensure influencers are integrated into our 360 marketing plans. Be highly collaborative, build relationships and trust
• Strategically identify talent and influencers for campaigns that improve ROI and achieve campaign KPIs
• Have a strong understanding of pop culture and upcoming/ ongoing trends, able to keep teams informed about industry changes
• Manage department budgets and ensure all department spend is aligned with team forecasts
• Manage and negotiate celebrity and ambassador contract negotiations and execution
• Measure effectiveness by understanding, applying, and championing analytic tools to evaluate against set KPIs, ensuring our content strategies are successful and resonate with our audience. Lead with a 'test and learn' approach to new tools and formats across the social platforms. Share takeaways, backed by data, across the business
• Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes
• Coach and train the team on influencer selection, negotiations, delinquency, and engagement
• Drive creative ideas for influencers amongst the team - engaging with the team to execute creative and innovative ideas of how we work with Influencers
• Oversee the team's influencer gifting process

REQUIRED SKILLS

• 10 years' experience in Marketing, PR, or Sales, with a minimum of 4 years working directly in Influencer Marketing
• Passionate about the beauty industry
• Obsession and passion for building relationships and connecting with people
• Demonstrable influencer marketing experience and relationships with agency or talent.
• Critical thinking & problem-solving; able to define a vision and set up the right structures and processes to execute success
• A highly collaborative and team-orientated persona with demonstrable relationship management skills - able to inspire and champion influencer marketing programs internally
• Proactivity with a start-up mind-set, able to excel in a fast-paced environment
• Analytical approach and strong eye for business - comfortable interpreting and working with performance data
• Experience leading and managing a team
• Strong understanding of contract negotiations and global governance strategies
• Must possess excellent written, verbal communications and negotiation skills
• A deep understanding of the social media and influencer landscape through competitive research and industry expertise
• Excellent time management and crisis management skills
• Knowledgeable of trending in culture and beauty landscape
• Innovation and a keen creative eye!