Director, Event & Experiential Marketing - SCP Health

• Strong track record of providing excellent work/life balance
• Comprehensive benefits package and competitive compensation
• Commitment to fostering an inclusive culture of belonging and empowerment through our core values - collaboration, courage, agility, and respect.

• Lead the creation of a strategy, policy, and budget for national events and customer experiences (in-person and digital) across the organization to maximize impact of our brand, engagement and ROI.
• Collaborate with internal stakeholders to innovate, design and deliver impactful events/brand experiences that meet our objectives across various stakeholders (e.g., Leadership, Thought Leadership, Recruiting and Business Development)
• Partner with Brand and Product Marketing to ideate and innovate the way in which our brand shows up in the real world and connects with our customers and prospects; challenge existing thinking and push creative boundaries to deliver experiences that generate conversation, compel action and show SCP Health as a leader in the industry
• Oversee the national event operations, including budget, driving organizational efficiencies, monitoring workflows, 3rd party management, technology innovation, tools, and training
• Negotiates contracts for key event venues (e.g., space rentals, food& beverage and A/V needs) measurement and reporting and supports senior leadership to finalize details as appropriate for large event contracts
• Consult on internal meeting events <20 people and collaborate on internal meetings >20 people for clinical leadership, recruiting and sales
• Explore and nurture contacts and relationships across the industry including partners, vendors and peers to position and champion the best customer experience and brand exposure
• Develops a comprehensive structure for prioritizing and managing events, including developing playbooks to ensure best practices are met and learnings are implemented.
• Understands the attendee and customer journey and establishes and upholds a standard of excellence that extends to every event touchpoint, from initial meetings and status updates to recap reports and post event communications.
• Identifies unique event venues from hotels, restaurants and museums to galleries, university spaces and other attractions. Conducts site visits as appropriate.
• Assists with securing sponsors
• Collaborates with in-house Creative Team on development of all event collateral and booth properties in person and digital. Works with the team to expand event experience into follow up or nurture campaign to drive growth.
• Lead promotional activities for the event
• Supervise all onsite contracted staff (event coordinators, caterers etc.)
• Use critical thinking and problem-solving skills to resolve and problems
• Analyze the events success and prepare reports

Who/What we are looking for:

• 10+ years of B2B event management experience leading proprietary, 3rd party industry or executive events
• Bachelor's degree required in marketing, hospitality, business administration or related field.
• Proven track record for setting vision for B2B marketing strategy that propels brand awareness, wins new customers, and creates deep advocacy
• Experience managing complex, high-profile events involving senior management and subject matter experts
• Strong team leadership, collaboration and agility skills
• Successful track record of influencing and building consensus with cross-functional teams, stakeholders and partners
• Excellent communication skills, both written and verbal, including ability to present and effectively interact with all levels including executive leadership. Expert knowledge of event and marketing strategies (online, in-person and hybrid), tactics, best practices and emerging practices
• Proven ability to prioritize effectively while managing multiple competing operational priorities
• Ability to read, analyze, articulate, and interpret general business periodicals, professional journals, and technical procedures
• Ability to travel as required and willingness to work evenings and weekends
• Held prior leadership role in large matrixed organization
• Adept at managing multiple competing priorities and duties in a fast paced, outcome-driven healthcare organization
• Proven history of collaboration and influence

Knowledge, Skills, and Abilities:

• Collaborative with strong collaboration, influence, coaching and negotiation skills
• Proven experience as event manager
• Skilled in project management
• Knowledge of KPIs and marketing techniques for event management
• Computer savvy; proficient in MS Office
• Outstanding communication and negotiation ability
• Excellent organizational skills
• Customer-service orientation
• A collaborator with leadership skill