Director, Email Marketing - ETS

About ETS:

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

The Director of Email & CRM Marketing will lead, design, and build the strategy for the global ETS marketing automation and CRM systems. The primary function of the Director is to develop, execute, and manage the B2B email strategy; and will provide strategic guidance and technical support for independent brands within the ETS portfolio. The role requires collaboration with internal and external development and integration partners to develop integrated measurable email marketing campaigns and programs aligned to business priorities and marketing objectives. Success in the role requires a results-driven mindset. This role reports into the Executive Director of Brand and Channel Marketing and will oversee a team responsible for email marketing and automation execution.

RESPONSIBILITIES

• Oversee email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting, and optimization.
• Work with Marketing and Customer Insights teams to define customer journeys, identify opportunities throughout the journeys and measure potential business value of those opportunities.
• Develop CRM roadmaps that integrate with brand and performance marketing to drive high-quality customer penetration, frequency, migration and spend.
• Collaborate with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
• Deliver reporting and insight that accurately and appropriately measures the performance of email campaigns.
• Oversee the technical execution of various email campaigns, including the template designs, unsubscribe management, and automated journey and customer life cycle considerations.
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
• Conduct analysis of results and develop test plans to continuously improve email performance, including optimizing emails for deliverability, mobile rendering, open rates, etc.
• Stay current with best practices, strategies, and industry standards related to email.

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Keyword: email performance, including optimizing emails for deliverability, mobile rendering, open rates
Required Experience:

EDUCATION

• Bachelors degree or equivalent combination of education, training, and experience required.

EXPERIENCE

• 10+ years of experience in digital marketing strategy
• Experience in Marketo required; Salesforce and ON24 a plus
• Excellent understanding of email marketing concepts and metrics
• Skilled at cultivating relationships with internal and external partners and cross-functional teams
• Proven ability working in a fast-paced environment managing multiple collaborators and concurrent programs
• Excellent written and verbal communication skills
• Experience working with or supporting programs that support sales and drive pipeline
• High level of organizational and project management skills
• Adept at multitasking under pressure, with the ability to prioritize and handle a variety of projects simultaneously
• Strong work ethic is a requirement
• Ability to take initiative in problem solving and decision-making
• Success with achieving goals and OKRs

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from
• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!
• Generous PTO and vacation time to balance your work and life
• Additional 8 hours of PTO for volunteer work
• Retirement plan (401(a)) and traditional Roth (403b) with company contribution
• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!
• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.

From: ETS