Director, Ecommerce Strategy at Truliant Federal Credit Union

Truliant’s mission is to improve lives by putting our members first, providing great service and straightforward financial solutions. Our core values of Member Focus, Service, Guidance, Relationships, and Community define how we interact with members to fulfill our mission of improving lives and providing a foundation on which we conduct ourselves.

Our Promise to Our Teammates: Truliant strives to provide all teammates with an enjoyable place to work where they feel valued, empowered and rewarded for all that they do.

Purpose of the Job

The Director of Ecommerce Strategy will be responsible for managing a set of activities used to promote Truliant’s products and services online.  This includes strategic planning to reach the right audiences, converting them into members and creating a good member experience.  The role should be proficient in data analysis, user experience optimization, market research, and digital marketing, and be able to work cross-functionally to implement integrated solutions across all digital channels. This position will have oversight related to creating strategies that increase conversion, customer acquisition, and overall profitability for the organization in the online space.

The Director will be responsible for coordinating efforts among creative, technical, functional and other resources to ensure the highest quality output is achieved.

Essential Functions and Responsibilities

• Serves as strategic leader for the Marketing team who oversees all online and digital marketing initiatives for Truliant, ensuring that the business thrives in the competitive digital marketplace.
• Develop, implement, and evaluate various Ecommerce strategies to determine their effectiveness. 
• Manages, implements and monitors web-specific and digital campaign data to develop content for personalization and needs-based presentment.  
• Builds and maintain internal and external relationships to effectively achieve the objectives and fulfill the responsibilities of the position.
• Maintains a current knowledge of digital marketing best practices, tools and trends.
• Guides the website navigation strategy so that members and visitors can quickly and easily find what they are looking for on the corporate site.  Use of proven best practices to develop an intuitive site architecture to allow for optimization of priority products, themes and related search terms.
• Oversees efforts focused on building brand and product awareness through Search Engine Optimization of the website to increase web search results and attracting new members. 
• Works with Marketing team to coordinate multimedia necessary for efforts to build robust digital content.
• Management of writing and editing content as well as reviewing for accuracy, style, readability, and optimizing for user experience (UX) for target audiences; ensures timely production and distribution.
• Oversees content contributors throughout the organization providing leadership and direction to groups surrounding writing, proofing and use of a web-based content management system to publish content.
• Identifies needs based on competitive site analysis and gap analysis, participate in workflow and process management and collaborates with multiple levels of support teams internally throughout the organization.
• Collaborates with Marketing and Senior Management stakeholders to establish effective strategies to drive growth in eCommerce activity, such as increased deposit and loan applications via the digital channel.
• Manages changes to the website architecture, content, linking and other factors to improve organic rankings and optimization for target keywords.
• Researches content recommendations for success and implements the content strategy on the corporate website. Manages various vendor relationships for agencies and software providers who support Truliant’s website strategy and execution.
• Manages the Learning Center on the corporate website, which educates, informs, and guides members & prospective members in their buying journeys.
• Maintains a high-level of understanding of market trends, personas, and competitive product benefits to craft messaging that is targeted and compelling.
• Owns all KPIs and reporting related to Truliant’s Corporate website and digital Marketing initiatives.
• Manages marketing team members to establish workflows and to optimize conversion funnels that supports our digital Ecommerce strategy.

Other Duties and Responsibilities

• Assists with other tasks and projects as assigned.

Knowledge, Skills, and Abilities

• Must be proficient in integrating Search Engine Optimization (SEO) best practices and enhance visitors’ digital experience and increase conversions, online account opening and loan applications
• Must be proficient in working with CMS systems, preferably Kentico, in a PC environment; along with other digital software tools
• Must have the ability to develop and manage Ecommerce strategies and marketing plans in support of business objectives related to digital marketing channels.
• Must have strong technical knowledge of SEO ranking factors and search engine algorithms
• Must be a team-oriented individual with strong collaborative skills who is detail oriented and well organized, with the ability to effectively multi-task multiple projects simultaneously
• Must have strong project management skills with demonstrated ability to manage multiple priorities from inception to completion with minimal supervision in a fast pace environment
• Must have a working knowledge of HTML, CSS, and JavaScript
• Must have intermediate skills in MS Office, including Excel, PowerPoint and Word
• Must be able to complete all assignments with minimal supervision
• Must have the ability to communicate clearly and have excellent communication skills in English, both verbal and written
• Must have superior interpersonal skills and comfortably work/communicate with people at all levels within the organization; ability to get along with diverse personalities; tactful, mature, flexible, compassionate
• Must understand all federal and state compliance requirements in relation to published marketing materials

Physical Requirements

• Occasional standing, walking, bending, and stooping required
• Must be able to sit at a desk for long periods of time and use a computer
• Must be able to moderately lift or move up to 5 pounds and occasionally lift or move up to 10 pounds

Education and Background

• Bachelor’s degree in Marketing, Communications or related field and 5+ years related experience in website development, SEO, digital marketing or related field required
• Experience with managing site redesign and determining key self-service priorities and how to incorporate and provide for most valuable member experience.
• Must have in-depth experience with SEO tools, such as Google Search Console, Moz and other similar tools
• Must have in-depth experience with website analytics tools, such as Google Analytics
• Must be able to provide examples of successful SEO work from previous roles
• Agency experience is a plus
• Financial industry experience is a plus, but not required
• Literacy in Spanish is a plus, but not required

If you have a passion for member service and would like to invest in a meaningful career with opportunity for growth, we encourage you to apply to Truliant! 

As a member of the Truliant family, you will enjoy the following full time benefits:

• No-cost employee Medical, dental, vision coverage
• Prescription benefits (including mail order)
• Paid holidays and Paid Time Off (PTO)
• 401(k) plan with contribution matching  
• Paid community involvement volunteers hours
• Paid group life Insurance
• Teammate loan discounts
• Tuition reimbursement
• Short and long-term disability
• Health & Wellness program
• Teledoc (physician video conferencing)
• Onsite fitness facilities or health club reimbursement
• Employee Assistance Program (EAP)
• Medical flexible spending account
• Dependent care flexible spending account