Director - Digital Strategy - MFS Investment Management

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

As Director of Digital Strategy you will be responsible for developing and implementing innovative digital marketing strategies that drive engagement across client segments, increase brand awareness, and support business objectives. Leveraging in-depth knowledge, not only of Digital Marketing, but also how it integrates with different parts of MFS and/or clients, to drive business and client-aligned solutions.

You will work closely with cross-functional teams, including MarTech Product Owners, content, design, and analytics, applying your comprehensive knowledge of key business drivers, and the factors that maximize performance, to build and execute campaigns across various digital platforms.

As a key member of the Marketing Strategy & Activation Management team, this a highly visible position within the firm and plays a crucial role in shaping and executing MFS digital marketing strategy globally, with impact to the broader marketing function and to business results. Persuades senior leaders and stakeholders to take action.

Manages teams of senior level professionals, within multiple related teams, setting priorities for the group and allocating resources to align with business objectives; Recommends operating policies and establishes procedures for Digital Media. Identifies and directs the resolution of complex problem-sets; looks beyond existing methodologies and resources to develop innovative and effective solutions.

WHAT YOU WILL DO

• Build and lead a high-performing digital marketing team, providing guidance, coaching, and development opportunities.
• Develop and implement comprehensive digital marketing strategies that align with business goals, enhance brand presence, and increase client engagement across all digital platforms. Oversee the production of digital assets, ensuring brand consistency and adherence to best practices.
• Campaign Management; Plan, execute, and manage digital campaigns, including email marketing, social media, digital advertising, and SEO/SEM, ensuring they meet performance goals.
• Oversee digital campaigns using platforms such as Google Ads, LinkedIn Ads, etc. Manage paid media team and collaborate with creative teams to develop engaging content and creatives that align with campaign goals.
• Data Analysis and Reporting: Monitor and optimize digital campaign performance using analytics tools. Provide insights and actionable recommendations to improve strategy effectiveness and optimize ROI.
• Content Strategy: Collaborate with content strategy teams to develop compelling digital content tailored to client segments and optimized for search engines and social media platforms.
• SEO/SEM Optimization: Develop and execute strategies to improve organic search rankings and drive traffic through effective search engine marketing techniques.
• Social Media Management: Oversee social media team to align with campaign engagement strategies.
• Client Experience: Analyze client journey and digital touchpoints to enhance user experience and ensure consistent messaging across all platforms.
• Trend Analysis; Stay updated with the latest digital marketing trends, emerging technologies, and industry best practices. Experiment with new digital marketing strategies and tactics to drive innovation and engagement.
• Cross-Departmental Collaboration: Work closely with internal teams (e.g., content creators, designers, developers) and external partners (e.g., agencies, vendors) to ensure seamless campaign execution. Provide strategic recommendations to improve overall digital marketing efforts and achieve business objectives.
• Work closely with GDS, Sales Enablement and other internal teams to ensure digital strategies are aligned with overall business objectives.
• Serve on relevant cross-functional marketing committees and/or projects as a subject matter expert for the digital marketing function and the broader organization, offering advice and support whenever needed, to ensure effective collaboration and enablement.

WHAT WE ARE LOOKING FOR

• Bachelor's degree or demonstrated experience in a related field.
• 12-15+ years of leadership experience in digital marketing, campaign management, or related roles.
• Proven track record of developing and executing successful digital marketing campaigns.
• Proficiency in digital marketing platforms and analytics. A sound understanding of SEO, SEM, PPC, and social media marketing.
• Knowledge of HTML/CSS and web development basics.
• Ability to interpret data to generate actionable insights.
• Excellent communication and presentation skills.
• Creative thinking and problem-solving abilities. Ability to develop creative strategies that engage target audiences.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability and experience working within a global team across multiple time zones.

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At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.