Director Digital Strategy & Activation Lead Elinzanetant - Bayer Corporation

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Director Digital Strategy & Activation Lead Elinzanetant  

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Director, Digital Strategy & Activation Lead, Product Squad are to: 

The Digital Strategy & Activation Lead, Product Squad serves as a dedicated member of the Elinzanetant Launch Team where they lead the development and execution of pre-launch digital strategies designed to engage and activate patients, HCPs and other prioritized stakeholders post launch. The Digital Strategy & Activation Lead will manage development, coordination and monitoring of integrated digital strategies and tactical plans, including media strategies and plans, in support of achieving long, mid, and short-term outcomes for the Product Squad.

This role reports to the VP, Digital Strategy & Product Operations, and partners closely with the Product Squad, Media Activation, Content & Campaign Activation, Creative Services, Digital Analytics and other cross-functional teams to leverage internal and external digital capabilities to deliver the highest levels of quality and customer impact in the activation of data-driven digital plans.

• Identify digital strategies and activation plans for the Product Squad to deliver the most relevant and impactful HCP and patient experience;
• Manage non-branded media planning for the Product Squad, maximizing the impact of media investments by taking a data-driven approach, leveraging the in-house Media Activation capabilities, ensuring alignment between digital and linear media, and managing external strategic partnerships;
• Assesses branded external digital opportunities and threats as key inputs to making the best decisions on business strategy given digital realities;
• Oversee the day-to-day activation of digital strategies for the Product Squad, including all budget related, project management oversight, and other issues. Assess challenges and opportunities and/or organizational dynamics and proactively take appropriate actions to resolve problems and ensure objectives are achieved;
• Evaluates and recommends new optimization methods to improve campaign performance and customer experience.
• Drive innovative and efficient solutions for the Product Squad through partnerships with key media, technology, and data partners (e.g., Google, Veeva, Meta, Doximity, etc.);
• Acts as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities;
• Foster a data-driven culture to continually analyze ROI and refine digital strategies to increase customer engagement.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• B.A./B.S.;
• Proficient in translating brand strategies into actionable media pathways to on both branded and nonbranded campaigns;
• Experience in omnichannel/multichannel customer engagement strategies;
• Deep understanding of digital media channels and partners;
• In-depth experience with integrated marketing and communications programs including strategic development, creative development, analysis and implementation, and budget management;
• Strong media agency management experience;
• Solid expertise with online marketing tools and web-based technologies;
• In-depth knowledge of how digital channels work;
• Strong analytical skills;
• Highly collaborative and accustomed to working in an environment with a high degree of accountability.

Preferred Qualifications:

• M.B.A.

This posting will be available for application until at least 5/23/2024.