Director, Digital Analytics and Insights - ADT

Company Overview:

ADT has been in the business of helping save lives since 1874. As the #1 smart home security provider in the U.S., we help protect and connect families, businesses and larger commercial customer every day. Our continuous innovation, advanced technology and strategic partnerships deliver products and services that help protect life and valuables, whether at home, your business or on the go. And as times change, so do we.Above all, our mission is clear: we help save lives for a living. Looking for a career where you can make a real impact? Join our team today and put purpose behind your paycheck. #WeAreADT ​

Check out more about life at ADT here.

Summary:

As a Director of Analytics and Insights at ADT, you are the shield safeguarding a new era of digital integration. In this exciting new role, you will lead data orchestration across our digital customer experience transforming raw metrics into actionable strategies that resonate with every digital touchpoint including eCommerce. You’ll be an embedded partner within our Digital Experience team surrounded by a team of DX experts who will use your insights to make great decisions at speed. You're an integral part of our next chapter, not just analyzing data; you're narrating the story of our customer's journey.

Duties and Responsibilities:

• Analytics Strategy: Architect and refine a comprehensive digital analytics framework that aligns with ADT's mission.
• Data-Driven Recommendations: Unearth insights from customer behavior to guide the Digital Experience team in scenario planning and decision-making.
• Optimization: Harness marketing campaign and customer data, blending both engagement and transaction data, to understand and spotlight enhancement opportunities across the digital customer journey.
• Performance Tracking: Oversee and fine-tune the mechanisms that capture and report digital interactions, ensuring clarity and precision.
• Collaborative Leadership: Partner across the matrix to champion initiatives that are anchored in robust data and focused on enriching the customer experience.
• Communication: Present complex findings in an accessible manner to senior leadership, facilitating strategic dialogue and action.
• Innovation: Continually scan the horizon for advancements in analytics, integrating them to elevate our digital edge.
• Excellence at your craft: Stay up-to-date with industry trends and best practices in marketing analytics, identifying opportunities for innovation and improvement, embracing the unknown with creativity, transforming challenges into victories.

Skills and Competencies:

• Predictive Analysis and Scenario Planning: Utilize predictive models to forecast trends, guiding pivotal decisions and optimizing resource allocation.
• Cross-Functional Synergy: Work shoulder-to-shoulder with the Digital Experience team and other departments to unify efforts and sharpen focus on high-impact areas.
• Communication Clarity: Distill intricate analytics into compelling narratives for stakeholders, empowering informed decision-making.
• Innovation and Adaptability: Stay at the forefront of digital analytics trends, applying cutting-edge practices to enhance the customer experience.
• Leadership with Velocity: Propel rapid, groundbreaking initiatives that redefine the tapestry of secure digital connections.
• Collaboration for Impact: Forge alliances with top-tier professionals to construct robust strategies against evolving digital landscapes.
• Creative Problem-Solving: Embrace challenges with inventive thinking, turning potential obstacles into opportunities for growth.

Minimum Qualifications:

• 5-10 years of digital marketing analytics
• 3-5 years of managing teams and/or cross-functional projects
• Industry Insight: Background in technology or security sectors where digital touchpoints are critical in customer experience.
• Digital Analytics Acumen: Proven expertise in digital analytics with a focus on the end-to-end customer journey.

Preferred Qualifications:

• Educational Foundation: Preferably a Master’s degree in Data Science, Marketing Analytics, Business Intelligence, or a related field.

Pay and Benefits Disclosure:

The salary range for this role is based on experience and qualifications. Certain roles are eligible for annual bonus and may include equity. These awards are allocated based on company and individual performance. We offer employees access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, life insurance, wellbeing benefits and paid time off among others. Employees accrue up to 120 hours in their first year. Your accrual rate increases after your first year. We also offer 6 paid holidays.

Anticipated application end date will be on May 5, 2024.