Director, Demand Generation - Allego

Allego Overview:

At Allego, we are dedicated to revolutionizing sales enablement through state-of-the-art technology. Our Metro Boston-based SaaS company has been on a consistent growth trajectory since its inception, with a focus on delivering the best sales learning and enablement platform in the market. Our AI-driven Allego Modern Revenue Enablement Platform provides organizations with the agility, insight, and ease they need to achieve superior sales results.

As a recognized leader in the sales enablement space, we proudly support renowned brands across various industries, and our rapid expansion has earned us accolades from The Boston Globe, Inc. Magazine, and others as a top workplace.

Job Description:

We are looking for a strategic and results-oriented Director of Demand Generation to lead our demand generation efforts and drive growth. In this role, you will be responsible for creating and executing innovative campaigns that engage potential customers, convert leads, and ultimately drive revenue for Allego. You will work closely with sales, marketing, and product teams to align strategies and achieve company objectives.

Responsibilities: How you’ll make a difference in this role:

• Develop and implement a comprehensive demand generation strategy to maximize lead generation and conversion.
• Oversee the planning, execution, and optimization of multi-channel demand generation campaigns across email, social media, paid advertising, content marketing, and events.
• Leverage data and analytics to monitor campaign performance, draw insights, and implement improvements for enhanced lead quality and ROI.
• Collaborate with the marketing team to create compelling content that resonates with target audiences and supports nurturing efforts.
• Work closely with the sales team to align efforts and ensure seamless lead handoff and follow-up processes.
• Manage the demand generation budget, ensuring effective allocation of resources across various channels.
• Stay informed on industry trends, competitor activities, and emerging marketing technologies to maintain a competitive edge.
• Lead and mentor a team of demand generation professionals, fostering a culture of collaboration and innovation.

Minimum Requirements:

• 10+ years of demand generation experience, preferably within a B2B SaaS environment.
• Proven track record of developing and executing successful demand generation strategies that drive measurable results.
• Strong understanding of digital marketing channels and tools, including SEO, SEM, email marketing, CRM, and marketing automation platforms (Hubspot experience preferred).
• Exceptional analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Excellent project management skills, with a knack for managing multiple campaigns simultaneously.
• Strong leadership abilities, demonstrated experience in building and mentoring a high-performing team.
• Excellent communication and interpersonal skills, with the ability to collaborate seamlessly across departments.
• A results-oriented mindset, with a passion for driving growth and innovation.
• Familiarity with ABM practices and customer journey strategies is a plus.

Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families. Full-time new hires are eligible for most benefits on the first day of employment:

• Medical/dental/vision
• Unlimited vacation
• Paid parental leave
• Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA)
• 401(k) with matching
• Short & long term disability, AD&D, life insurance