Director, Customer Education - Apollo.io
San Francisco, CA
About the Job
Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.
Apollo is looking for a world-class leader to join our team as the Director of Apollo Academy.
In this role, you'll lead our efforts to become the "Khan Academy of go-to-market". You will hire and manage a team of Apollo Academy Instructors to create courses, badges, and certifications for all of the core use-cases Apollo supports, eventually driving over 100,000 certifications per year.
You'll work closely with design, engineering, product, and marketing to turn Apollo Academy into a massive engine of adoption and acquisition for our business. You'll identify key moments in the customer journey that require educational content, and work across the company to deliver the right content to the right user at the right time. You'll hire and lead a team of Apollo Academy Instructors who are bona-fide subject matter experts and excellent educators.
This role reports to the VP of Content Marketing & Product Education. The ideal candidate for this position has built and scaled an Academy property at a high-growth company, is comfortable on camera, and is an exceptional communicator and teacher in their own right. Successful candidates will have a portfolio of educational content that firmly places them in the top 1% of the field. A background in sales or sales technology is a strong plus, as is a strong and demonstrated skill as a project manager.
Responsibilities:
- Oversee the production and distribution of Apollo Academy courses across our five core use-cases on an ongoing basis, eventually awarding 100,000+ certifications/year
- Ensure our daily customer training sessions are always properly staffed and achieving our target metrics around activation and retention
- Lead and hire a team of incredible Apollo Academy Instructors who are bona fide subject-matter experts
- Step in as-needed to create and deliver Academy content yourself
- Work cross-functionally with product analytics and marketing ops to create robust reporting on the efficacy of various Academy initiatives
- Work cross-functionally with marketing stakeholders to turn Academy into a primary driver of net-new users to Apollo
- Serve as editor-in-chief for all Apollo Academy content, and as instructional designer for all certifications, quizzes, and tests associated with our content
This role is fully remote (but must be based in the US) and will require occasional travel.
Qualifications:
- 10+ years of experience in b2b SaaS, with at least 5 years of experience leading customer education/Academy/certification programs
- 3+ years of experience at a high-growth b2b company, preferably with a product-led growth motion
- A portfolio of extraordinary educational content you have produced yourself, along with statistics and metrics that show tangible business results from your work
- The ability to measure and report on the efficacy and impact of your team's work
- Exceptional writing, editing, and presentation skills
- Excellent leadership skills and a background of hiring, motivating, developing, and retaining world class talent
- A background in b2b sales is a strong plus
What You'll Love About Apollo
Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees' careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You'll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We're very collaborative at Apollo, so you'll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You'll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you'll have a whole team remotely by your side to help you do it!