DIRECTOR CREATIVE INTEGRATED CAMPAIGNS - Sally Beauty Holdings

Overview

Essential Function:

This position delivers creative projects for Sally Beauty across print, digital and social touchpoints. The Creative Director is responsible for the overall quality of work produced by the creative campaign team. This is a critical leader in the marketing department and guides the design team, in partnership with copy team, to ensure brand is consistently represented. In addition, this position is a key partner in driving the voice of the brand to create clear and compelling customer messages in all channels and executions. As a member of the marketing leadership team, this role contributes to strategy, concept, production, photo, video and content productions, budget responsibilities, channel marketing, content and customer experience decisions and partners with merchandising and store operations teams to create the brand experience.

Note: This role is hybrid (in-office 2 days/week) 

The strength of a project’s vision and brand is reinforced by its leadership. Creative Direction is the medium where art direction, design, and strategy all intersect. Part Creative and part Strategy; the Creative Director has a key role in almost every project. The Creative Director’s purpose is to connect the various aspects of a project while ensuring the bottom line is never out of sight — guiding, owning, and nurturing a project in a way that reinforces a customer’s experience across the entire brand lifecycle.

This includes development and delivery of the Sally Beauty brand campaigns through all campaign and omni touch points for acquisition and customer retention. This includes, but is not limited to, 3000+Brick and mortar retail locations, SallyBeauty.com, store design and physical story telling, development of our loyalty program, social media, email, direct mail, national advertising and CRM programs, and in all other digital, content, print and broadcast marketing materials. 

Owns developing shoot strategy, pre-production & executing brand photoshoots to bring marketing campaigns to life. Directs and collaborates with external creative partners and agencies. Assigns them work, provides them with creative direction, reviews work and integrates their concepts/work with internal concepts and work

“At Sally Beauty Holdings, we find beauty in diversity.  Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Primary Duties:

• Works with the SCD and cross-functional peers at the strategic and operational levels, understanding how the “pieces fit together” and providing strategic guidance and coaching to the team to accomplish the task. Contributes to and manages the concept development and execution of a wide variety of campaign and communications materials across digital and environmental design. Looks to continually “raise the bar” by staying informed of customer-centric trends and behaviors, streamlining processes, and planning improvements. Develops new concepts and contributes to business initiatives and special projects
• Oversees, evaluates and improves work of internal creative team to ensure that projects are on strategy, high quality, effective and technically correct. Leads, mentors, advises and oversees the design team. Fosters creative talent among the team.
• Partners with Project Management team, executive management and cross-functional partners to ensure creative collaboration, project objectives and brand requirements are met.  Leads and executes marketing initiatives while also working cross-functionally with the appropriate teams to ensure clarity on goals and that projects are delivered on time. 
• Owns developing shoot strategy, pre-production & executing brand photoshoots to bring marketing campaigns to life. Directs and collaborates with external creative partners and agencies. Assigns them work, provides them with creative direction, reviews work and integrates their concepts/work with internal concepts and work.

Knowledge, Skills and Abilities:

• Bachelor’s degree in Design, Communication, Advertising or related field with strong design portfolio
• At least 10+ years of experience as Designer
• At least 5+ years experience leading and building a team effectively
• Experience in both mass, traditional, digital, social and e-commerce channels 
• Develops effective campaigns within branding guidelines and stated objectives
• Strategic thinking ability and creative talent to generate breakthrough ideas 
• Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups 
• Expert knowledge of Adobe Photoshop, Illustrator, InDesign, Figma, MAC OS
• Experience in AutoCad preferred

Comptetencies/Attributes:

• Ability to lead others and work effectively with cross functional internal teams and external partners with a team first collaborative focus
• Ability to conceptualize brand editorial through which to tell our story and deliver on the desired result
• Exceptional presentation and verbal communication skills, comfortable in presenting to both large groups and senior executives and providing feedback to others in a productive and directive manner.
• Strong influencing and relationship management skills
• Self-direction in daily responsibilities and ability to accomplish tasks without supervision
• Ability to multi-task and work efficiently under pressure
• Ability to prioritize work
• Attention to detail, while also considering the big picture
• Ability to work in group settings
• Must be able to produce high quality work consistently and on time
• Excellent written and verbal communication skills

Working Conditions /Physical Requirements
 

• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
• The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

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