Director, Brand & Web Design at Webflow

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

Are you a creative, strategic, and skilled leader? If so, we are seeking a Director of Brand + Web Design to manage and lead a team of designers responsible for elevating our brand and maintaining high standards of design excellence, scalability, and usability across our web platform. This role extends from the creation, implementation, and maintenance of our Webflow websites through to the campaigns, events, and promotional assets that bring our brand to the world. This role requires exceptional leadership, communication, and project management skills. Proficiency in design tools, specifically Webflow and Figma, and a deep understanding of UX/UI principles and web and print best practices are essential. Strategic thinking, the ability to set and maintain design standards, and make data-informed decisions will be key to your success. This is a highly strategic role that will require cross-functional partnership with marketing partners (PMM, Brand, Content, Social, Community, Growth), product design, engineering, and occasionally the executive leadership team.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $217,000 - $312,000
    • Zone B: $204,000 - $293,000
    • Zone C: $191,000 - $274,500
  • Canada (all figures cited below are in CAD and pertain to workers in Canada)
    • 247,000 - 355,000

• Reporting to the Senior Director, Creative

As a Director, Brand & Web Design, you’ll:

Responsibilities:

• Champion and challenge your team to ensure creative excellence, collaboration, and proactive communication in the pursuit of building a global brand
• Set and communicate the design vision for projects, aligning with broader business goals by partnering on creative brief development and engaging with weekly capacity planning
• Collaborate closely with cross-functional teams, articulating design decisions, timelines, strategy, and ensuring designs align with business goals
• Conduct regular design reviews, providing constructive feedback and ensuring consistency and creative excellence across all projects
• Lead and execute award-winning creative across campaigns and events
• Oversee the creative and technical direction of web projects, ensuring the design team leverages the full potential of Webflow while maintaining high standards of design, UI/UX, scalability, and usability
• Lead the integration of design strategy with performance considerations, ensuring Webflow sites are optimized for SEO and fast load times
• Develop CMS strategies that streamline workflows and enhance site functionality including template creation for content that needs frequent updates or is managed by non-design stakeholders
• Establish efficient design workflows, ensuring that Webflow’s collaborative features are maximized for rapid iteration and feedback

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements/Qualifications:

• 12+ years in the creative field with 4+ years of direct management experience
• Experience scaling creative teams and developing workflow processes for efficient production of creative deliverables
• Experience managing the end-to-end user experience through web and brand projects from conception to launch
• Proven experience developing and scaling global brands
• Experience working with Webflow, including the ability to manage a CMS and create dynamic, scalable web solutions
• Strong UI/UX design skills with a strong understanding of web accessibility standards
• Familiarity with front-end technologies such as HTML, CSS, and JavaScript
• Strong communication skills, with the ability to articulate complex design and build decisions
• Knowledge of Webflow’s capabilities and features

You’ll thrive as a Director, Brand & Web Design if you:

• Care deeply about unlocking the potential of your team through mentorship, guidance, and advocacy
• Bring a level of clarity and alignment through organization, communication, prioritization, and collaboration
• Enjoy bringing a brand to life across all marketing channels —even occasionally jumping into hands-on work when needed
• Building cross-functional partnerships to achieve company goals and increase brand awareness
• Have experience establishing and managing a design system of reusable components and templates, ensuring consistency across projects and speeding up the design process

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.