Director, Brand Management - The PCA Group

The PCA Group of Companies is a fully vertically integrated, tech-enabled, and truly omnichannel global distribution company for the worldwide beauty and wellness sector. Led by the founding family for over 30 years, our 1500-person team supports multichannel distribution to 150+ countries. Through our interwoven set of capabilities — investments, logistics, retail strategy, and marketing, among others — we empower our clients to cut through the noise in an increasingly saturated global market.

The Director, Brand Management will Lead team of brand managers to drive revenue and awareness for portfolio of brands, across all beauty categories, on Amazon, Direct to Consumer sites, online platforms and offline retailers. Key responsibilities for the Director, Brand Management include sales and ROI analysis, creation and execution of brand appropriate tactical campaigns and appropriate resource management. The Director, Brand Management will regularly audit brands, assets, platform listings and competitive landscape to identify growth opportunities and necessary adjustments to ensure best in class customer journey, increase brand awareness, maximize top line sales and overall profit.

Job Requirements:

• Manage team of 6-8 brand managers, in person and remote, coaching to key KPIs, professional communication, conflict resolution and priority setting.
• Direct Relationships with Focus brands and comprehensive understanding of brand strategies and assortment managed by brand managers. Serve as the voice of the brand to PCA and voice of PCA to brands.
• Drive revenue and awareness through creation of relevant, tactical campaigns and appropriate resource allocation. Track account portfolio success against monthly projections and KPI targets, then share with leadership and cross-functional teams.
• Inventory management via review of sell out data, sales forecasting,
• Ensure brand-level profitability across the entire PCA brand portfolio and provide strategic guidance on future marketing investments and campaigns based upon learnings.
• Position is in office 4 days a week in Mid-Town Manhattan, one remote from home office

Monthly Responsibilities:

• Maintain departmental reporting KPIs and valuable directional information for all internal leadership and stakeholders to guide their decisions. Continually demonstrate how the department is meeting or exceeding company objectives/KPIs.
• Track account portfolio success against monthly projections and actual KPI achievements.
• Share marketing performance and sales performance with internal leadership.
• Share monthly sales with the brand per growth vs. maintenance brand reporting structure.
• Be prepared to speak on brand performance at the cross-functional monthly budget meeting.
• Ensure brand-level profitability across the entire PCA brand portfolio. Establish a solution and a trial period to increase performance if need be.
• Support team in growth plan creation in the brand’s approved markets, working closely with internal stakeholders to accomplish identified business objectives.
• Establish sales forecast, purchasing plan, and associated marketing activations in partnership with channel experts and the marketing team.

Quarterly Responsibilities:

• Lead and plan all territory and channel expansion opportunities per brand, along with marketing and promotional initiatives, inventory requirements, and associated creative needs.
• Provide strategic perspective on marketing launches and opportunities per brand.

Cross-Functional Responsibilities:

• Lead and work closely with channel experts and all media specialists to establish realistic sales plans, forecasts, and relevant activations globally.
• Partner with the purchasing department to ensure proper stock quantities to support all territory & channel sales, taking into consideration sell-through trends, seasonality, promotions and marketing.
• Ensure executive leadership is briefed on any organizational learnings or systemic insights that could impact increased efficiencies and company profitability.

General Expectations:

• Deep and thorough understanding of brand distribution priorities, allowances, and restrictions.
• Deep and thorough understanding of brand positioning, guidelines, assets, and messaging. Most preferably in the health and beauty space.
• Deep and thorough understanding of brand selling points and POS materials.
• Awareness of relevant industry happenings, potential awards, and rising trends in the beauty space.
• Awareness and management of brand budget allocation and approvals.

Qualifications and Skills:

• 10+ years combined experience in Beauty, CPG, and AMZ with 3+ years in managerial role.
• Data-driven, sales-oriented mindset with strong critical thinking skills.
• Retail mindset, with deep understanding of digital marketing tactics & KPIs.
• Ability to efficiently manage change and prioritize multiple projects with high attention to detail.
• Proven capability to develop business analysis skills, communication and conflict resolution capabilities in others.
• Ability to work a flexible schedule, including evenings, weekends, and holidays as needed.

Required Education and Competencies:

• Bachelor’s Degree or Equivalent Experience
• Minimum 3+ years of Marketing Experience
• Minimum of 3+ years of managing and leading a team.

Compensation:

• Compensation commensurate upon experience ($145,000.00 to $165,000.00).
• Medical, dental, vision, and 401K available on the first of the month after 60 days
• PTO
• Paid Holidays
• 401(k) with company match after 1 year of service

Equal Employment Opportunity Statement
We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law. The PCA Group of Companies recognizes and values the benefits of a diverse workforce.