Director, Amazon - Caraway Home

Who We Are:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic kitchenware that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of chemicals, that are better for you, your family, and the world. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - every step of the process. 

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate andBarrel, Container Store, Costco, Zola, and many more.

We’ve amassed over 70,000 five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food andWine, Architectural Digest, PureWow, Fortune, CNN. 

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply! 

The Opportunity:
We are seeking an experienced and dynamic Director to oversee and manage our Marketplace/ 3P channels globally. Reporting to our VP of Growth, the ideal candidate will have a proven track record managing Amazon seller accounts and excels in developing and executing marketplace strategies to optimize performance. In this role, you will own the long term planning, execution, and optimization of Amazon & Marketplace performance for Caraway, including paid advertising, SEO, forecasting, reporting and analytics, business operations, review generation, listing and account management, and product detail page improvements. This role will push us in how we think about our business and analyze Amazon’s impact on it. Our team is hungry, fast-moving, dynamic, data-obsessed and constantly experimenting to truly understand what works. We are looking for someone who is ready to take a 9-figure brand to the next level of growth. You will be pivotal in helping Caraway become a generational brand with household level awareness. 

Who You Are: 
The ideal candidate has deep experience managing Amazon seller accounts and excels in developing and executing strategies to optimize performance. You have strong P&L expertise, a proactive mindset, and experience managing external Amazon agency relationships. You obsess over understanding the Amazon algorithm and optimizing organic performance  leveraging keyword opportunities, reviews, competitive monitoring, pricing and promotion tactics, advertising, and third party tools. You are relentless in building review funnels and ensuring 4.3 ratings on all products. You thrive in a fast-paced environment, are data-driven, and enjoy owning all aspects of the Amazon channel, from day-to-day operations to long-term growth planning. You have omni-channel experience with at least two other marketplaces (i.e. Walmart.com, Target.com, Wayfair.com, Costco.com etc). You have a keen eye for product and merchandising opportunities, and understand how to leverage Email, SMS, Influencers, Affiliate, Paid Advertising etc. to drive off platform traffic to grow Amazon sales. You thrive being the quarterback of marketplace channels directing a mighty cross functional team of creatives, marketing and logistics experts to bring our assortments to life in order to drive rapid and profitable growth on Amazon.

Responsibilities:

• P&L ownership: Lead Caraway’s Amazon & Marketplace Channels and drive strong sustainable revenue and margin growth, defining core KPIs and growth targets
• Marketing:  Own Caraway’s Amazon & Marketplace in-platform digital marketing strategies (PPC, DSP, Video, OTT) to drive revenue and brand growth, with an acute focus on organic ranking tactics and leveraging Caraway’s arsenal of assets (Email, SMS, Influencers, Affiliate, PR etc) to drive off platform traffic to the marketplace.
• Listing Management: Coordinate product setup including production of copy, imagery, keywords, attributes, and other product data with internal and external teams, while ensuring we have the highest performing A content, galleries, product descriptions that optimize for keyword ranking.
• Business Operations: Manage all Amazon & Marketplace related business operations including margin optimization, account health, and improving our customer service experience and seller rating.
• Product Launches: Plan and execute high quality, on-time product launches on Amazon by effectively managing the end-to-end Amazon product launch process and coordinating cross-functionally with internal and external stakeholders.
• Promotional Calendar: Develop and own promotional calendar (DOTD, Lightning deals, coupons) in partnership with marketing, finance, and ecommerce teams to drive revenue growth and organic ranking.
• Demand Forecasting: Partner with Finance & Inventory Planners on Amazon demand forecasting, developing accurate scenarios in collaboration with other internal functions and iterating these as demand and supply conditions evolve.
• Reporting and Analytics: Provide high quality reporting and analytics in conjunction with Caraway’s Data & Analytics team on key Amazon performance metrics, identify impactful insights, and convert these into material performance improvements and growth.
• Relationship Management: Develop strong collaborative relationships with all relevant stakeholders including Caraway’s Amazon ad agency, Amazon contacts (e.g., CSMs), and other internal Caraway functions (Strategy, Marketing, Finance, Retail, Ops, etc.)
• New Geographies & Marketplaces: Lead the charge in evaluating new channels and geographies to expand our marketplace growth.
• Reviews Optimization: Develop and implement strategies to increase high-quality reviews and ratings, improve overall customer sentiment, and drive higher product trust. Actively monitor and engage with customer reviews, leveraging insights to enhance product performance and identifying trends or issues that can inform future product development and customer service improvements.

Knowledge, skills, and abilities:

• 7 years experience building, leading, and managing the Amazon and Marketplace channel for an eight figure Amazon business (plus if that includes globally)
• Scrappy & tactical approach to Amazon organic ranking and review strategies
• Strong experience in inventory management, merchandising, listing optimization margin management & pricing
• Keen eye for new product development opportunities based on keyword research
• A growth mindset with a desire to test new ideas to unlock new outside the box opportunities
• Expertise with Amazon tools such as Helium10, Scope, Unicorn Smasher, SEMrush etc.
• Proficiency with analytics tools such as Looker, Microsoft Excel, SQL or Tableau
• Ability to multi-task in a fast-paced, entrepreneurial environment
• Strong communication skills with the ability to work collaboratively within and across departments
• Highly detail oriented and a proactive problem-solver
• Willing to roll up sleeves; no job is too small attitude

The anticipated base salary range for this role ​is $135,000 - $175,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Caraway Life:
Caraway is an exciting, fully remote DTC retail startup company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided:

• Health, dental, and vision offerings for you and your dependents
• Equity for all full time employees
• Unlimited PTO 
• 11 paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product swag, F&F discounts

Caraway is an Equal Opportunity andAffirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

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