Direct Marketing Manager - MPLC
Los Angeles, CA
About the Job
Description
MPLC are the legal way to show movies and TV in a public or commercial spaces across the globe. We have a vision to be the global number one trusted partner to studios and producers for public performance licensing. We are on a mission to enable companies to use great content while championing content creators and their intellectual property.
We work hard to educate organisations about the importance of respecting copyright, and MPLC is a key player in the entertainment and intellectual property ecosystem.
Our company is on a truly exciting journey. We’re investing in our teams, growing fast, making better use of technology and we have bold plans for the future. As part of our growth, we're hiring for a Direct Marketing Manager to work alongside our team in the US.
The MPLC US Direct Marketing Manager will be responsible for planning, implementing, and managing direct marketing strategies to promote awareness of MPLC’s public performance license and to assist the sales teams in driving more direct sales. This role involves developing targeted marketing campaigns, tracking results, and enhancing customer acquisition strategies.
The MPLC US Direct Marketing Manager will be responsible for planning, implementing, and managing direct marketing strategies to promote awareness of MPLC’s public performance license and to assist the sales teams in driving more direct sales. This role involves developing targeted marketing campaigns, tracking results, and enhancing customer acquisition strategies.
What you will do
- Build a strong relationship with US sales regions and partner with the UK Marketing Director to support growth by aligning select marketing disciplines to drive an integrated marketing strategy, including planning, execution, and communications.
- Design, manage and execute integrated, multi-channel marketing campaigns and educational content marketing programs that resonate with MPLC's target audience with the objectives of generating sales leads, accelerating sales cycles, and growing the business.
- Regularly seek out and synthesize inputs from marketing and sales teams to inform campaign messaging and strategy. Effectively collaborate with teams across organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance.
- Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.
- Collaborate with colleagues globally to identify, leverage and integrate marketing ideas and activities.
- Regularly review and report on marketing performance using metrics and analytics; make recommendations and adapt marketing plans to incorporate best practices.
- In partnership with Sales design and execute tests to evaluate tactics and optimize marketing programs.
- Independently, yet collaboratively manage projects from opportunity identification/conception to completion with transparency and proactive communication.
- Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and lead generation efforts.
- Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign and activity levels to inform future campaign tactics.
- Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.
Who are you?
- Bachelor's degree in marketing, business, or similar.
- 3-5+ years of relevant marketing experience, prefer hands-on experience in a fast paced environment.
- Proven experience developing successful integrated marketing or demand generation programs.
- Detail-oriented, with strong follow-through skills.
- Strong project management, communication, and stakeholder management skills.
- Ability to be flexible and work effectively while being in a remote, fast-paced, fast-changing environment.
- Experience with a CRM (Salesforce), Sales Automation tools like Gong, Salesloft or Outreach, marketing automation (Pardot) preferred.
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven mindset.
- Action Oriented - You have what it takes to deliver measurable results, fast. To collaborate and guide the vision, roadmap to success and the action it takes to make it happen.
- Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.
- Collaborative - You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.
Benefits
- Fully remote
- Health Plan and Dental + Sick Pay
- 401K
- 15 days holiday
Source : MPLC