Digital Tagging Specialist - JK Executive Strategies, LLC

Digital Tagging Specialist

Rochester, NY or Remote

Must be located in one of the following states: AL, AR, FL, GA, IL, IN, KY, MI, MO, NC, NJ, NY, OK, PA, SC, TN, VA

JK Executive Strategies is proud to partner with Butler/Till, an innovative, results-driven marketing agency in its search for an Account Supervisor. Butler/Till offers deeply collaborative client experiences, proprietary technology, and world-class partnerships. As an independent, women-owned and led company, this 100% employee-owned (ESOP) B-Corp exemplifies a commitment to purpose-driven strategies and a collaborative culture.

The Digital Tagging Specialist plays a pivotal role in defining and implementing online tagging strategies, ensuring accurate tracking for campaign analysis. Collaborating with internal Analysts, Media Channel Specialists, and external Web Development teams, they create tagging strategies, conduct audits, and contribute to data-driven decision-making. The role demands a proactive approach within a fast-paced environment, emphasizing professionalism, positivity, and continuous learning.

Responsibilities

Efficient Media Tag Implementation

• Work collaboratively with internal teams and external Web Development teams to implement, monitor, and maintain all media tags on website properties.
• Create comprehensive tagging strategy and spec documentation based on Analytics and Media Planning team requirements.
• Implement processes for media tags and applications, adhering to tagging requirements.
• Perform QA and audit media tags in staging environments and on live sites.
• Communicate identified issues to the relevant teams promptly.

Subject Matter Expertise

• Act as a subject matter expert in all aspects of digital tagging, contributing to the measurement and improvement of marketing campaigns.
• Monitor data quality, troubleshoot tagging-related issues, and proactively flag and address concerns.
• Support and participate in agency improvement/innovation initiatives.
• Work with stakeholder groups to define and refine tagging strategies.

Continuous Improvement and Risk Management

• Perform quality audits, develop formal processes/documentation, and champion continuous improvement efforts.
• Understand and anticipate risks/dependencies across measurement paths.
• Organize and manage multiple priorities and projects, adapting to evolving client needs.
• Maintain high exposure across departments, contributing to client-facing deliverables.

Requirements

• Bachelor’s degree in Marketing, Computer Science, Information Technology, Statistics, Mathematics, Finance, or Economics.
• 1-3 years of experience implementing digital tags and developing tagging strategies.
• Strong organizational, communication, computer, and office procedure skills.
• Expertise with Google Tag Manager and other tagging tools.
• Familiarity with technical website elements enabling custom website conversion tags.
• Experience with Google Analytics, DCM, Floodlights, Facebook, and other social platforms.
• Strong problem-solving skills, ability to troubleshoot and provide solutions.
• Experience with Adobe Analytics (preferred).
• Google Analytics Certification (preferred).
• Experience with Event and Goal tracking (preferred).
• Experience with BI Tools (Power BI, Tableau, Qlik, etc. (preferred).
• Experience using Project Management software (preferred).
• Strong knowledge of marketing/customer metrics (preferred).
• Experience in web development (preferred).

Salary Range

$44k-$62k

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.