Digital Strategist - Iyia Miami

Experience culinary excellence and lifestyle luxury at IYIA Miami, where dining is more than just a meal—it's an adventure. Located in the heart of midtown, IYIA is a sanctuary of culinary innovation and indulgence. Our dedication to exceptional service, mouthwatering cuisine, and unbeatable pricing sets us apart in the vibrant Miami dining scene. Every dish at IYIA is crafted to surprise and delight, with a menu showcasing the finest Mediterranean ingredients for a symphony of flavors that ignite the senses. From the ambiance to the impeccable service, every detail at IYIA is curated to perfection. Our commitment to affordability means that everyone can savor the IYIA lifestyle without compromise. Whether it's a leisurely lunch with friends, a romantic dinner for two, or a special event, IYIA Miami invites you to immerse yourself in a world of culinary delight and unparalleled hospitality.

Position Overview:

We’re seeking a strategic and results-driven Digital Strategist to join our team. This role is crucial for shaping and executing our digital marketing strategies to enhance our online presence and drive engagement. If you have a passion for digital marketing, a keen analytical mind, and a knack for crafting compelling strategies, we want you to help us elevate IYIA Miami’s brand.

Key

Job duties

• Digital Strategy Development: Create and implement comprehensive digital marketing strategies that align with IYIA Miami’s brand goals and drive traffic, engagement, and conversions across various digital channels.
• Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns, including paid advertising, social media, email marketing, and SEO.
• Analytics and Reporting: Monitor and analyze digital performance metrics, such as website traffic, social media engagement, and campaign effectiveness. Provide actionable insights and recommendations to improve results.
• Content Strategy: Collaborate with the content team to develop and execute content strategies that resonate with our target audience and support overall marketing objectives.
• Audience Insights: Conduct market research and audience analysis to understand customer behavior and preferences, and tailor digital strategies accordingly.
• Brand Presence: Enhance IYIA Miami’s online brand presence through strategic use of digital platforms and effective storytelling.
• Trend Monitoring: Stay updated on industry trends, emerging digital tools, and best practices to ensure our strategies are innovative and competitive.

Qualifications:

• Experience:

  3-5 years of experience in digital marketing or strategy, with a proven track record of managing successful digital campaigns. Experience in the hospitality or culinary industry is a plus.
• Skills: Expertise in digital marketing tools and platforms (e.g., Google Ads, social media management tools, email marketing software). Strong analytical skills and proficiency in data analysis.
• Strategic Thinking: Ability to develop and execute data-driven strategies that align with brand goals and drive measurable results.
• Communication: Excellent written and verbal communication skills, with the ability to convey complex concepts in a clear and engaging manner.
• Creativity: A creative mindset with the ability to generate innovative ideas and approaches for digital marketing campaigns.
• Adaptability: Ability to adapt strategies based on evolving trends, data insights, and feedback.

Why Join Us?

• Impactful Role: Play a key role in shaping and driving the digital presence of IYIA Miami, influencing how our brand is perceived online.
• Supportive Environment: Work with a dedicated team that values your expertise and supports your professional growth.
• Dynamic Atmosphere: Enjoy a vibrant and stylish work setting where your contributions are recognized and valued.

IYIA Miami is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Salary