Digital and Social Media Manager - Elizabeth Seton Children’s

We change lives, one child at a time!

Elizabeth Seton Children’s Center is a pioneering provider of care, education and hope for children with some of the most challenging medical complexities any person can face. Featuring the largest long term residential medical center of its kind in the United States.

Under the supervision of the Vice President of Communications and Grants, the Digital and Social Media Manager will work to create digital and social media that will advance the missions of Elizabeth Seton Children’s Foundation (ESCF), Elizabeth Seton Children’s Center (ESCC), Elizabeth Seton Children’s School (ESCS) and Elizabeth Seton Children’s Rehabilitation Center (ESCRC). The Digital and Social Media Manager will help to ensure that the Elizabeth Seton Children’s family of organizations is viewed as an excellent and innovative provider of care, education and hope for children and young adults who live with some of the most challenging medical conditions on earth. The Digital and Social Media Manager will also work to propel traditional media and marketing initiatives forward and assist in the grants management process to secure general and programmatic funding for the organization and its Capital Campaign.

Responsibilities will include:

Communications & Marketing

• Specifically focused on sourcing stories of success and good news throughout Elizabeth Seton Children’s for digital and social media to create an engaging and consistent presence on all relevant platforms/outlets. This includes, but is not limited to: Constant Contact email communications, Facebook, Instagram, Twitter, LinkedIn and YouTube
• Schedules a social media content calendar that details at least three months out
• Tracks and reports on social and digital engagement with high-level notes about data and key performance metrics and makes strategic recommendations to the team based on best practices, user engagement and trends
• Organizes, catalogs and manages digital assets
• Advances digital marketing efforts for fundraising, recruitment, etc.
• Working in WordPress and drafts, revises and posts material for the organization’s website on a consistent basis to ensure that it always remains up-to-date in content, as well as look and feel, and works directly with the organization’s webmaster when required
• Independently coordinates logistics for photo and video shoots, including consents/permissions, with photographers and videographers
• Deftly captures organic photo and video content
• Collaborates directly with graphic designers, printers, photographers and videographers, as well as the organization’s Innovative Media Developer, to advance projects
• Provides support to propel traditional media efforts forward (print, news media, press releases, etc.), as needed, and supports the department’s production of key messaging pieces (print newsletter, Annual Report, Capital Campaign materials and other collateral)
• Provides administrative support to make sure grant submissions are received on time and tracked for the team
• Ensures the Elizabeth Seton Children’s brand is consistently represented accurately by developing PowerPoints, Canva presentations and other branded pieces for various departments for internal and external audiences

 Fundraising/Advancement

• Oversees the organization’s Constant Contact database to ensure consistency and accuracy for targeted communications
• Supplies the Advancement team with needed photo, video and digital assets
• Serves an ambassador for Elizabeth Seton Children’s at on and off-site events, including fundraisers, and manages photo/video for these events, such as live social media
• Supports fundraising efforts including the Advisory Committee and Young Professionals, as required

Talent Management

• Supports Talent Management’s staff recruitment efforts and employee engagement by crafting poignant testimonials, content and print/digital materials for internal/external use (ads, flyers, etc.)
• Develops internal communications for the employee portal to engage, inspire and align employees with Elizabeth Seton Children’s mission

 Education & Qualifications Requirements:

• Bachelor’s Degree (extensive relevant experience may be considered in lieu of degree)
• Writing samples/portfolio required
• Photo/video samples/portfolio required

• Minimum of three to five years of professional communications experience, preferably in health care and/or the non-profit sector and a track record of success.

Salary Range:

$75,000.00/Yr. to $85,000.00/Yr.